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BU1108 - Managing Consumer Markets

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

At the interface between business and society, managing consumer markets sustainably has an important role to play in shaping the environment for future generations. In developed and developing countries in the tropics and beyond, consumer markets are evolving as service dominated economies. New service business opportunities are emerging in the business and not-for-profit sector to meet the needs of changing consumer markets. This subject examines consumers in evolving markets and explores how businesses need to adapt their practices to add consumer value and achieve a sustainable competitive advantage. Topics examined: analysing the marketing environment; gaining insights through information; buyer behaviour; targeting and positioning service products in competitive markets, developing sustainable service products and brands; managing people and building service relationships; delivering service products through physical and electronic channels; building sustainable communication strategies; understanding costs and sustainable pricing approaches; improving service quality and productivity to manage consumer market demands. The subject integrates knowledge gained from marketing, operations, information technology and human resource management to manage consumer markets in an ethical and sustainable manner.

Learning Outcomes

  • explain why sustainable business practices are vitally important, both in society and for successful businesses;
  • analyse how functional areas within a business must collaborate to service consumer markets and sustain a viable business;
  • examine the role played by service product marketing elements in adding consumer value to changing consumer markets through a sustainable approach;
  • demonstrate effective written communication skills in a professional business context;
  • examine in a marketing context how the landscape of modern economies in the tropics and beyond are developing, and identify the service product opportunities that are emerging for businesses and the non-for-profit sector.
Inadmissible
Subject
Combinations:
BU1008 BU1808 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities

Townsville, Internal, Study Period 2
Census Date 28-Aug-2014
Coordinator: Dr Janelle Rose
Lecturers: Miss Natasha Garvey, Dr Michael Crowe.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

External, Study Period 2
Census Date 28-Aug-2014
Coordinator: Dr Janelle Rose
Lecturers: Miss Natasha Garvey, <Person not found>, Dr Janelle Rose.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (55%); blog (15%); report (30%).

Cairns, Internal, Study Period 2
Census Date 28-Aug-2014
Coordinator: Dr Janelle Rose
Lecturer: Miss Natasha Garvey.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coord/Lect: Dr Janelle Rose, <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Dr Janelle Rose, <Person not found>
Lecturers: <Person not found>, <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coord/Lect: Dr Janelle Rose, <Person not found>.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).
Restrictions: An enrolment quota applies to this offering.

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Dr Janelle Rose
Lecturer: Mr Patrick Goh.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Dr Janelle Rose
Lecturer: Mr Patrick Goh.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Dr Janelle Rose
Lecturer: Mr Patrick Goh.
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (55%); blog (15%); report (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.