CP2405 - Collective Intelligence and Entrepreneurship

In this subject students analyse the social and business impact and applications collective intelligence has in a rapidly changing digital world. Students will explore the start-up lifecycle and related Web2.0/3.0 technologies with particular focus on entrepreneurship, e-marketing and human resource management. Technologies and new business models such as crowd sourcing, harnessing the crowd, linked data, etc., will be examined to evaluate how creative problem solvers can take advantage of a global collective intelligence through enhanced information sharing and online collaboration. Students gain skills and experience using emerging crowd platforms to pitch ideas, increase profit, manage well-being, enable business processes and functions and explore new business models.

Learning Outcomes

• examine collective intelligence and social network technologies and applications;
• analyse business opportunities and challenges of collective intelligence and entrepreneurship;
• examine legal, ethical and social issues related to collective intelligence;
• develop and align appropriate collective intelligence technologies with entrepreneurship activities.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.