TO5104 - Tourist Management Strategies

Tourists form the core of the demand sector of tourism systems. Managing tourist expectations, experiences, behaviours and impacts is a key element of sustainable tourism operations and destination competitiveness. This subject will combine perspectives from anthropology, sociology, social psychology, consumer behaviour and human geography to create tools for analysing and understanding tourists and their role in tourism systems. This subject will particularly concentrate on critically evaluating strategies for dealing with both positive and negative tourist impacts on the physical and socio-cultural dimensions of destinations.

Learning Outcomes

• creates awareness of the multiple management strategies to shape tourist behaviour;
• develops abilities to apply the understanding of tourist behaviour influences and available management strategies to a range of tourist settings;
• build an understanding of the forces affecting tourist behaviour.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.