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TO5103 - Global Destination Competitiveness

Credit points: 3
Year: 2015
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing, policy and planning

Learning Outcomes

  • understand the conceptual model of destination competitiveness;
  • use this model to explore and evaluate tourism destinations;
  • understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Availabilities

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2015
Coordinator: <Person not found>
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Singapore, Internal, Study Period 52
Census Date 30-Jul-2015
Coordinator: <Person not found>, Dr Tingzhen Chen
Lecturer: Mr John Ng.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).
Restrictions: An enrolment quota applies to this offering.

JCU Brisbane, Internal, Study Period 21
Census Date 02-Apr-2015
Coord/Lect: <Person not found>, <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Brisbane, Internal, Study Period 23
Census Date 10-Dec-2015
Coord/Lect: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Brisbane, Internal, Study Period 22
Census Date 13-Aug-2015
Coordinator: Dr Tingzhen Chen, Louisa Lee
Lecturer: Ms Eszter Kiss.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.