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LB5232 - Marketing and Customer Engagement

Credit points: 3
Year: 2015
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject is a review of current marketing practices, it presents the theoretical underpinning of practice, and examines trends and the role of the consumer in the marketing practice.

Learning Outcomes

  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies;
  • apply the strategic planning and marketing decision process;
  • evaluate new social media and their value in a marketing context;
  • appraise marketing from a holistic perspective within the organisation.
Corequisites: LB5301

Availabilities

Cairns, Study Period 10, Block
Census Date 10-Dec-2015
Face to face teaching (Face to face dates exist for this subject)
Coordinator: Dr Breda McCarthy
Lecturers: <Person not found>, <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Study Period 21, Internal
Census Date 02-Apr-2015
Coord/Lect: Dr Breda McCarthy, <Person not found>, <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Study Period 22, Internal
Census Date 13-Aug-2015
Coord/Lect: Dr Breda McCarthy, <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Study Period 23, Internal
Census Date 10-Dec-2015
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Singapore, Study Period 51, Internal
Census Date 09-Apr-2015
Lecturer: Assoc. Professor Pengji Wang.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Study Period 52, Internal
Census Date 30-Jul-2015
Coordinator: Dr Breda McCarthy, <Person not found>
Lecturer: Assoc. Professor Pengji Wang.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Singapore, Study Period 53, Internal
Census Date 26-Nov-2015
Lecturer: Assoc. Professor Pengji Wang.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Singapore, Study Period 55, Block
Census Date 11-Jun-2015
Face to face teaching 11-Apr-2015 to 03-May-2015 (Sat and Sun 11/4 & 12/4; Wed 15/4; Sun 19/4; Thurs 23/4; Sat 25/4; Exam 3/5)
Coordinator: Dr Breda McCarthy, <Person not found>
Lecturer: Mr Julian Cheong.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

Study Period 2, External
Census Date 27-Aug-2015
Coordinator: <Person not found>
Lecturer: Dr Breda McCarthy.
Workload expectations:
  • 16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery/Masterclass) Masterclass: 19-20 September
  • 20 hours - Flipped Delivery NOTE: While the utmost care is taken to ensure the currency of information on this page, the subject outline provided on enrolment will reflect the latest official information
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (50%); marketing case study (15%); marketing plan and proposal (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.