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LB5202 - Marketing Management

Credit points: 3
Year: 2015
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Townsville, Internal, Study Period 1
Census Date 26-Mar-2015
Coordinator: Professor Lynne Eagle
Lecturers: Dr Breda McCarthy, Professor Lynne Eagle.
Workload expectations:
  • 16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day
  • 30 hours - Online activities
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Townsville, Internal, Study Period 2
Census Date 27-Aug-2015
Coordinator: Dr Breda McCarthy
Lecturers: Ms Julie Edwards, Dr Breda McCarthy, Professor Lynne Eagle.
Workload expectations:
  • 16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery)
  • 20 hours - Flipped Delivery
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

External, Study Period 2
Census Date 27-Aug-2015
Coordinator: Dr Breda McCarthy
Lecturers: Ms Julie Edwards, Dr Breda McCarthy, <Person not found>, <Person not found>, Mrs Tracey Mahony, Dr Stephan Dahl.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

External, Study Period 1
Census Date 26-Mar-2015
Coordinator: Professor Lynne Eagle
Lecturers: Dr Breda McCarthy, Professor Lynne Eagle.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Cairns, Internal, Study Period 2
Census Date 27-Aug-2015
Coordinator: Dr Breda McCarthy
Lecturers: Ms Julie Edwards, Dr Breda McCarthy.
Workload expectations:
  • 16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery)
  • 20 hours - Flipped Delivery
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Cairns, Internal, Study Period 1
Census Date 26-Mar-2015
Lecturer: Dr Breda McCarthy.
Workload expectations:
  • 16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day
  • 30 hours - Online activities
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2015
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Internal, Study Period 52
Census Date 30-Jul-2015
Coordinator: Dr Breda McCarthy
Lecturers: <Person not found>, Mr Dennis Ng.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Singapore, Internal, Study Period 53
Census Date 26-Nov-2015
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Internal, Study Period 21
Census Date 02-Apr-2015
Coordinator: Mr Ian Kirkwood, Professor Lynne Eagle
Lecturers: <Person not found>, <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Internal, Study Period 22
Census Date 13-Aug-2015
Coordinator: Dr Breda McCarthy
Lecturers: Mr Gregory Trotman, <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Internal, Study Period 23
Census Date 10-Dec-2015
Coordinator: Dr Breda McCarthy
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Block, Study Period 24
Census Date 12-Mar-2015
Face to face teaching (Face to face dates exist for this subject)
Coordinator: Mr Ian Kirkwood, Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.