This subject considers the fundamental concepts of marketing planning and analysis
and how the individual elements of marketing are interrelated with each other. Students
will gain a sound understanding of basic principles and language of marketing theory
and practice. An emphasis is placed on the importance of innovative product and service
development; creating customer value, satisfaction and loyalty; building stronger
brands; shaping the market offerings; delivering value through networks and channels,
and communicating value through an integrated communication program. This subject
will take a more holistic view of marketing within the context of the organisation.
Students gain practical experience in analysing marketing situations through case
studies and developing a comprehensive marketing plan.
Availabilities
|
Cairns,
Study Period 1,
Internal
|
Census Date 26-Mar-2015 |
Lecturer:
|
Dr Breda McCarthy. |
Workload expectations: |
- 16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day
- 30 hours - Online activities
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
Cairns,
Study Period 2,
Internal
|
Census Date 27-Aug-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
Ms Julie Edwards, Dr Breda McCarthy. |
Workload expectations: |
- 16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery)
- 20 hours - Flipped Delivery
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Brisbane,
Study Period 21,
Internal
|
Census Date 02-Apr-2015 |
Coordinator: |
<Person not found>, <Person not found> |
Lecturers:
|
<Person not found>, <Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Brisbane,
Study Period 22,
Internal
|
Census Date 13-Aug-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
<Person not found>, <Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Brisbane,
Study Period 23,
Internal
|
Census Date 10-Dec-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturer:
|
<Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Brisbane,
Study Period 24,
Block
|
Census Date 12-Mar-2015 |
Face to face teaching
(Face to face dates exist for this subject)
|
Coord/Lect: |
<Person not found>, <Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 09-Apr-2015 |
Coord/Lect: |
<Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
Restrictions: |
An enrolment quota applies to this offering.
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 30-Jul-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
<Person not found>, Mr Dennis Ng. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 26-Nov-2015 |
Coord/Lect: |
<Person not found>. |
Workload expectations: |
- 36 hours lectures - Combination of Lectures, Workshops and Seminars
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
Townsville,
Study Period 1,
Internal
|
Census Date 26-Mar-2015 |
Coordinator: |
<Person not found> |
Lecturers:
|
Dr Breda McCarthy, <Person not found>. |
Workload expectations: |
- 16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day
- 30 hours - Online activities
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
Townsville,
Study Period 2,
Internal
|
Census Date 27-Aug-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
Ms Julie Edwards, Dr Breda McCarthy, <Person not found>. |
Workload expectations: |
- 16 hours workshops/Seminars - Combination of Workshops and Seminars (Flipped Delivery)
- 20 hours - Flipped Delivery
|
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
Study Period 1,
External
|
Census Date 26-Mar-2015 |
Coordinator: |
<Person not found> |
Lecturers:
|
Dr Breda McCarthy, <Person not found>. |
Workload expectations: |
|
Method of Delivery: |
WWW - LearnJCU |
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|
Study Period 2,
External
|
Census Date 27-Aug-2015 |
Coordinator: |
Dr Breda McCarthy |
Lecturers:
|
Ms Julie Edwards, Dr Breda McCarthy, <Person not found>, <Person not found>, Dr Tracey Mahony, <Person not found>. |
Workload expectations: |
|
Method of Delivery: |
WWW - LearnJCU |
Assessment: |
other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%). |
|
|