[Not offered in 2015]
|Student Contribution Band:||Band 2|
|Administered by:||College of Business, Law & Governance|
This subject investigates enabling information, communication technologies and the "big picture" ramifications for strategic management in a global digital market. The subject explores applications that currently exist to enable management at the strategic level for forecasting, planning, implementing and measuring performance combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. This subject will analyse current technologies for limitations and investigate new emerging technologies. The synthesis will cover e-business, e-commerce, e-marketing, e-government and e-tourism.
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.