BU1105 - Contemporary Business Communications

This subject focuses on the key role of communication as an essential business tool. It reviews key theoretical concepts as they apply to a range of communication activities, examining the factors that may influence the effects and effectiveness of different forms of communication with different stakeholder groups.

Learning Outcomes

• gain an appreciation of the value and significance of both interpersonal and intrapersonal communication with respect to successful communication in both business and social settings;
• critically evaluate communicated information and structure oral and written arguments logically, persuasively and in an unbiased professional style that conveys credibility;
• plan, prepare and design communications that have the capacity to achieve their objectives across various audiences and stakeholder groups;
• evaluate the effectiveness of different forms of communication across varying situations;
• explore the role of electronic and web based communication channels (including newer web 2.0 technologies and media) in a business context.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.