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TO5104 - Tourist Management Strategies

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

Tourists form the core of the demand sector of tourism systems. Managing tourist expectations, experiences, behaviours and impacts is a key element of sustainable tourism operations and destination competitiveness. This subject will combine perspectives from anthropology, sociology, social psychology, consumer behaviour and human geography to create tools for analysing and understanding tourists and their role in tourism systems. This subject will particularly concentrate on critically evaluating strategies for dealing with both positive and negative tourist impacts on the physical and socio-cultural dimensions of destinations.

Learning Outcomes

  • creates awareness of the multiple management strategies to shape tourist behaviour;
  • develops abilities to apply the understanding of tourist behaviour influences and available management strategies to a range of tourist settings;
  • build an understanding of the forces affecting tourist behaviour.

Availabilities

Townsville, Block, Study Period 8
Census Date 21-Aug-2014
Face to face teaching 29-Aug-2014 to 14-Sep-2014 (Fri 29/8 6pm- 9pm, Sat 30/8 & Sun 31/8 9am- 5pm AND Fri 12/9 6pm- 9pm, Sat 13/9 & Sun 14/9 9am- 5pm)
Coord/Lect: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars - As per Subject Guide
Assessment: end of semester exam (50%); presentations (25%); assignments (25%).

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Professor Philip Pearce
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 36 hours workshops/Seminars - As per Subject Guide
Assessment: end of semester exam (50%); presentations (25%); assignments (25%).

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Professor Philip Pearce
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars - As per Subject Guide
Assessment: end of semester exam (50%); presentations (25%); assignments (25%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Professor Philip Pearce
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars - As per Subject Guide
Assessment: end of semester exam (50%); presentations (25%); assignments (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.