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TO5103 - Global Destination Competitiveness

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing, policy and planning

Learning Outcomes

  • understand the conceptual model of destination competitiveness;
  • use this model to explore and evaluate tourism destinations;
  • understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Availabilities

Townsville, Block, Study Period 5
Census Date 08-May-2014
Face to face teaching 09-May-2014 to 25-May-2014 (Fri 9/5 6pm-9pm, Sat 10/5 & Sun 11/5 9am-5pm AND Fri 23/5 6pm-9pm, Sat 24/5 & Sun 25/5 9am-5pm)
Coord/Lect: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: <Person not found>
Lecturer: Dr K. Thirumaran.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coord/Lect: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coord/Lect: <Person not found>.
Workload expectations:
  • 36 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.