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LB5301 - Global Marketing

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

Global marketing focuses on the opportunities and challenges of marketing new and existing products or services in the international market. Managing these challenges in an increasingly complex global environment requires being able to develop and implement effective marketing strategies for organisational success. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace. This subject also aims to equip students with the skills and competencies required to create, evaluate, execute, monitor and control marketing programmes in countries other than their home country.

Learning Outcomes

  • Demonstrate an understanding of the concept and role of global marketing in the contemporary business environment;
  • Acquire deep insights into elements in the environment that impact upon global strategies;
  • Understand how the various marketing principles can be 'modified' and deployed in different cultures and countries;
  • Apply the concepts needed to prepare a country specific entry marketing plan;
  • Discuss, analyse and apply global marketing concepts, tools, techniques and strategies in the real business world.
Assumed
Knowledge:
Student's undertaking this subject are assumed to have prior marketing knowledge gain from LB5202 Marketing Management
Inadmissible
Subject
Combinations:
LB5232

Availabilities

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Dr Leonie Cassidy
Lecturer: Dr Pengji Wang.
Workload expectations:
  • 36 hours
Assessment: end of semester exam (50%); essays (15%); assignments (35%).
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Dr Boaz Bernstein
Lecturer: Dr Pengji Wang.
Workload expectations:
  • 36 hours
Assessment: end of semester exam (50%); essays (15%); assignments (35%).

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Dr Boaz Bernstein
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours
Assessment: end of semester exam (50%); essays (15%); assignments (35%).

JCU Brisbane, Block, Study Period 25
Census Date 12-Jun-2014
Face to face teaching 05-Apr-2014 to 13-Apr-2014 (5/4, 6/4, 12/4, 13/4, Exam 8/5/14)
Coordinator: Dr Boaz Bernstein
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours
Assessment: end of semester exam (50%); essays (15%); assignments (35%).

JCU Brisbane, Limited, Study Period 25
Census Date 12-Jun-2014
Face to face teaching 07-Jun-2014 to 15-Jun-2014 (7/6, 8/6 14/6, 15/6, Exam 10/7/14)
Coordinator: Dr Boaz Bernstein
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours
Assessment: end of semester exam (50%); essays (15%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.