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LB5232 - Marketing, Customer Engagement, Social Media & Marketing

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

This subject is a review of current marketing practices, it presents the theoretical underpinning of practice, and examines trends and the role of the consumer in the marketing practice.

Learning Outcomes

  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies;
  • apply the strategic planning and marketing decision process;
  • evaluate new social media and their value in a marketing context;
  • appraise marketing from a holistic perspective within the organisation.
Inadmissible
Subject
Combinations:
LB5301

Availabilities

Townsville, Limited, Study Period 10
Census Date 11-Dec-2014
Face to face teaching 22-Nov-2014 to 23-Nov-2014 (Workshop: Townsville Sat 22 and Sun 23 Nov 9am-5pm. Students are expected to read the textbook and review the online materials before the first workshop.)
Workload expectations:
  • 14 hours workshops/Seminars - Workshop in Townsville
  • 25 hours - On line activities
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

External, Study Period 2
Census Date 28-Aug-2014
Coordinator: Professor Lynne Eagle
Lecturers: Mr Dwight Lemke, Dr Jacinta Homann.
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (50%); marketing case study (15%); marketing plan and proposal (35%).

Cairns, Block, Study Period 10
Census Date 11-Dec-2014
Face to face teaching 21-Nov-2014 to 07-Dec-2014 (Fri 21/11 and 5/12 6pm-9pm; Sat 22/11 and 6/12 9am-5pm; Sun 23/11 and 7/12 9am-5pm. Exam TBA.)
Coordinator: Professor Lynne Eagle
Lecturers: Dr Michael Crowe, Dr Jacinta Homann.
Workload expectations:
  • 36 hours - Combined lectures; Tutorials/Workshops; Lecturer directed activities.
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Block, Study Period 24
Census Date 13-Mar-2014
Face to face teaching 11-Jan-2014 to 18-Jan-2014 (Sat 11/1, 12/1 and Sat 18/1, 19/1 Exam 6/2)
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

JCU Brisbane, Block, Study Period 27
Census Date 11-Dec-2014
Face to face teaching 01-Nov-2014 to 09-Nov-2014 (Sat 1/11, 2/11 and Sat 8/11, 9/11 Exam 8/12)
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures
Assessment: other exams (50%); assignments (35%); marketing case study (15%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.