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LB5202 - Marketing Management

Credit points: 3
Year: 2014
Student Contribution Band: Band 3
Administered by: School of Business (pre 2015)

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Townsville, Limited, Study Period 1
Census Date 27-Mar-2014
Face to face teaching 12-Apr-2014 to 13-Apr-2014 (Two day compulsory workshop - April 12 and April 13 - 9am to 5pm)
Lecturers: Ms Adrienne Brooks, Dr Stephan Dahl.
Workload expectations:
  • 16 hours workshops/Seminars - Workshop in Townsville 12 & 13 April 9am-5pm each day
  • 30 hours - Online activities
Assessment: other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%).
Special Assessment Requirements: Workshop attendance is compulsory

Townsville, Limited, Study Period 2
Census Date 28-Aug-2014
Face to face teaching 25-Oct-2014 to 26-Oct-2014 (Compulsory - Two day workshop Oct 25 and 26 9am to 5pm)
Lecturers: Ms Andrea Schurmann, Ms Adrienne Brooks, Mrs Tracey Mahony, Dr Stephan Dahl.
Workload expectations:
  • 16 hours workshops/Seminars - Combination of Lectures, Workshops and Seminars
  • 30 hours - On line activities
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Special Assessment Requirements: Attendance to workshops is compulsory

External, Study Period 2
Census Date 28-Aug-2014
Coordinator: Professor Lynne Eagle
Lecturers: Ms Andrea Schurmann, Ms Adrienne Brooks, Mrs Tracey Mahony, Dr Stephan Dahl.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Special Assessment Requirements: Optional workshop TBA

External, Study Period 1
Census Date 27-Mar-2014
Coordinator: Professor Lynne Eagle
Lecturers: Ms Adrienne Brooks, Professor Lynne Eagle, Dr Stephan Dahl.
Workload expectations:
  • 16 hours workshops/Seminars - Optional workshops April 12 and 13 , 9am - 5pm in Townsville
Method of Delivery: andFace to faceWWW - LearnJCU
Assessment: other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%).

JCU Singapore, Internal, Study Period 51
Census Date 20-Mar-2014
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%).

JCU Singapore, Internal, Study Period 52
Census Date 17-Jul-2014
Coordinator: Professor Lynne Eagle
Lecturers: Mr Julian Cheong, <Person not found>, <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Singapore, Internal, Study Period 53
Census Date 13-Nov-2014
Coordinator: Professor Lynne Eagle
Lecturers: Mr Boon Lim, <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).
Restrictions: An enrolment quota applies to this offering.

JCU Singapore, Block, Study Period 56
Census Date 11-Sep-2014
Face to face teaching 05-Jul-2014 to 19-Jul-2014 (5/7, 8/7, 10/7 13/7, 15/7, 17/7, 19/7, Exam 27/7)
Coordinator: Professor Lynne Eagle
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Internal, Study Period 21
Census Date 17-Apr-2014
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%).

JCU Brisbane, Internal, Study Period 22
Census Date 14-Aug-2014
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Internal, Study Period 23
Census Date 11-Dec-2014
Coordinator: Professor Lynne Eagle
Lecturer: Ms Sangeeta Rai.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

JCU Brisbane, Block, Study Period 24
Census Date 13-Mar-2014
Face to face teaching 11-Jan-2014 to 19-Jan-2014 (11/1, 12/1, 18/1, and 19/1)
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (15%); marketing plan proposal (5%).

JCU Brisbane, Block, Study Period 26
Census Date 11-Sep-2014
Face to face teaching 07-Jul-2014 to 15-Jul-2014 (7, 8, 14, 15 July. Exam 4/8/14)
Coordinator: Professor Lynne Eagle
Lecturer: <Person not found>.
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30%); marketing case study (10%); marketing plan proposal (10%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.