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BU1105 - Contemporary Business Communications

Credit points: 3
Year: 2013
Student Contribution Band: Band 3
Administered by: School of Business

This subject focuses on the key role of communication as an essential business tool. It reviews key theoretical concepts as they apply to a range of communication activities, examining the factors that may influence the effects and effectiveness of different forms of communication with different stakeholder groups.

Learning Outcomes

  • critically evaluate communicated information and structure oral and written arguments logically and persuasively;
  • apply communication and design theories across social and business settings;
  • appraise the role of user-generated content from new media in business communications;
  • evaluate the effectiveness of different forms of communications;
  • plan communications that achieve their objective across varying audiences and stakeholder groups; value the significance of intrapersonal and interpersonal communication across social and business settings.

Graduate Qualities

  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to communicate effectively with a range of audiences;
  • The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
  • The ability to work individually and independently.
Inadmissible
Subject
Combinations:
BU1000 BU1001 BU1905 BU1805 BU1005

Availabilities

Townsville, Internal, Study Period 1
Census Date 28-Mar-2013
Coord/Lect: <Person not found>.
Workload expectations:
  • 13 hours lectures
  • 26 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

Townsville, Internal, Study Period 2
Census Date 29-Aug-2013
Coord/Lect: <Person not found>.
Workload expectations:
  • 13 hours lectures
  • 26 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

External, Study Period 1
Census Date 28-Mar-2013
Coord/Lect: <Person not found>.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

External, Study Period 2
Census Date 29-Aug-2013
Coord/Lect: <Person not found>.
Workload expectations:
  • 0 hours
Method of Delivery: WWW - LearnJCU
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

Cairns, Internal, Study Period 1
Census Date 28-Mar-2013
Coordinator: <Person not found>
Lecturer: Mr Christian Ware.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

Cairns, Internal, Study Period 2
Census Date 29-Aug-2013
Coordinator: <Person not found>
Lecturer: Mr Christian Ware.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

JCU Singapore, Internal, Study Period 51
Census Date 21-Mar-2013
Coordinator: <Person not found>
Workload expectations:
  • 24 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (30%); online quiz (25%).

JCU Singapore, Internal, Study Period 52
Census Date 18-Jul-2013
Coordinator: <Person not found>
Lecturer: Ms Parvinder Kaur.
Workload expectations:
  • 24 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

JCU Singapore, Internal, Study Period 53
Census Date 14-Nov-2013
Coordinator: <Person not found>
Lecturer: Ms Parvinder Kaur.
Workload expectations:
  • 24 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

JCU Brisbane, Internal, Study Period 21
Census Date 18-Apr-2013
Coordinator: <Person not found>
Lecturer: Mrs Jennifer Boreland.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

JCU Brisbane, Internal, Study Period 22
Census Date 15-Aug-2013
Coordinator: <Person not found>
Lecturer: Mrs Jennifer Boreland.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

JCU Brisbane, Internal, Study Period 23
Census Date 13-Dec-2013
Coordinator: <Person not found>
Lecturer: Mrs Jennifer Boreland.
Workload expectations:
  • 26 hours lectures
  • 12 hours workshops/Seminars
Assessment: end of semester exam (45%); assignments (25%); test (20%); essay (10%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.