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TM5569 - Health Promotion Strategies and Methods

Credit points: 3
Year: 2012
Student Contribution Band: Band 2
Administered by: Sch Public Health,Trop Medicine&Rehabilitation Sc

This subject will introduce students to the broad range of health promotion strategies and methods that can be used to address health related problems at an individual, group and population level. Theories and models of behaviour change will be introduced and approaches that go across the continuum of health promotion interventions will be discussed. Content will include educational approaches, community development and engagement processes, partnerships, social marketing, capacity building, policy development and approaches that create supportive environments.

Learning Outcomes

  • develop a range of strategies and methods for use in a health promotion program; have an understanding of the role of human behaviour in disease;
  • describe the importance of having a strategy mix in health promotion programs that include downstream and upstream actions;
  • use the Ottawa Charter principles as a guide for ensuring strategy mix in the development of health promotion strategies and methods;
  • apply knowledge and theories of community development and empowerment including Indigenous empowerment strategies; apply culturally appropriate approaches to strategy development;
  • apply behaviour models to help develop appropriate health education and promotion strategies; and demonstrate an ability to conduct a brief intervention with a client on a one-to-one basis.

Graduate Qualities

  • The ability to adapt knowledge to new situations;
  • The ability to appraise information critically;
  • The ability to use independent judgment to synthesise information to make intellectual and/or creative advances;
  • The ability to place their research in a broader (preferably international)theoretical, practical and policy context.;
  • The ability to think laterally and be original;
  • The ability to conceptualise problems;
  • The ability to conceptualise and evaluate a range of potential solutions to relevant problems;
  • The ability to encompass and use methods and conceptual advances in areas of knowledge cognate to their central area(s) of expertise;
  • The ability to evaluate and extrapolate from the outcomes of their research;
  • The ability to plan, conduct and manage research in their discipline;
  • The ability to identify and take serendipitous advantage of research opportunities;
  • The potential to lead and contribute to projects effectively and efficiently;
  • The ability to conduct their research in an ethical manner;
  • The ability to communicate the methodology, results and implications of their research in a manner appropriate to different purposes and audiences;
  • The ability to make constructive contributions to project teams or collegial activities;
  • The potential to resolve conflicts.


Study Period 2, External
Census Date 23-Aug-2012
Coord/Lect: Assoc. Professor Sue Devine, Ms Tammy Allen.
Method of Delivery: WWW - LearnJCU
Assessment: a workbook (15%); assignments (85%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.