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TO5103 - Global Destination Competitiveness

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to achieve and maintain competitiveness in an increasingly dynamic global marketplace. This subject has a dual focus on the development of destination experiences and brand identity, and the sustainable management of destinations. Students will identify and examine the principles of these two processes and analyse in detail how these principles have been and can be used in a variety of destinations to enhance global competitiveness. In particular, this subject builds on and considers fundamental and advanced topics in tourism marketing, policy and planning

Learning Outcomes

  • understand the conceptual model of destination competitiveness;
  • use this model to explore and evaluate tourism destinations;
  • understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to find and access information using appropriate media and technologies;
  • The ability to evaluate that information;
  • An understanding of the economic, legal, ethical, social and cultural issues involved in the use of information;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
  • The ability to read complex and demanding texts accurately, critically and insightfully;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to communicate effectively with a range of audiences;
  • The ability to lead, manage and contribute effectively to teams;
  • The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
  • The ability to work individually and independently;
  • The ability to select and use appropriate tools and technologies;
  • The ability to use online technologies effectively and ethically.

Availabilities

JCU Brisbane, Study Period 21, Internal
Census Date 12-Apr-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Brisbane, Study Period 23, Internal
Census Date 06-Dec-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Singapore, Study Period 52, Internal
Census Date 09-Aug-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

JCU Singapore, Study Period 55, Block
Census Date 21-Jun-2012
Face to face teaching 28-Apr-2012 to 13-May-2012 (Teaching over 3 weekends with exam scheduled on another weekend)
Coordinator: <Person not found>
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

Townsville, Study Period 5, Block
Census Date 03-May-2012
Face to face teaching 11-May-2012 to 27-May-2012 (Fri 11/5 6pm-9pm, Sat 12/5 & Sun 13/5 9am-5pm AND Fri 25/5 6pm-9pm, Sat 26/5 & Sun 27/5 9am-5pm)
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (40%); presentations (25%); assignments (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.