JCU Australia logo

Subject Search

TO5030 - Regional Tourism Planning

[Not offered in 2012]

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

The focus of this subject is the analysis of well-defined tourism regions in terms of planning, development and management. The subject will cover definitions of tourism regions and highlight the methods, purposes and products of regional tourism planning studies. The role of local tourist authorities, government and the community will be considered. Case studies will be used to provide insight into current strategies and approaches to regional tourism planning. Analyses of several regions will be undertaken to reveal alternate strategies and styles of planning for regional tourism operations.

Learning Outcomes

  • for students to be familiar with the planning methods and models needed to produce a comprehensive regional tourism plan;
  • to allow students to understand and critically assess government and industry roles and the responsibilities in regional tourism planning;
  • to identify key stakeholders involved in regional tourism planning and policy-making, with particular reference to Australia;
  • to increase student understanding of the importance of regional tourism planning;
  • to provide students with practice in integrating regional analyses into planning and development for tourism.
TO3030 TO6039

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.