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TO5022 - Tourism Marketing

[Not offered in 2012]

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

Available to Graduate Diploma of Tourism students and Master of Tourism students.

The aim of this subject is to supplement basic marketing knowledge by focusing on problems and strategies specific to the tourism industry. To examine the uniqueness of the tourism industry marketing environment, its problems, and strategies to overcome these difficulties. To develop skills in analysing tourism marketing problems and issues.

Learning Outcomes

  • gain an understanding of the subtle differences required in successfully marketing tourism related services as opposed to mainstream consumer products;
  • develop a sound understanding of the eight key components of the tourism marketing mix (referred to as the 8P's and consisting of: Product, Partnership, People, Packaging, Programming, Place, Promotion & Price;
  • develop an appreciation of the importance of key processes associated with successful tourism marketing such as market segmentation, target marketing and marketing research and analysis;
  • provide an opportunity for theoretical concepts to be applied using 'real world' case studies and, in so doing, create a platform for the development of problem solving skills.

Graduate Qualities

  • The ability to adapt knowledge to new situations;
  • The ability to define and to solve problems in at least one discipline area;
  • The ability to speak and write logically, clearly and creatively.
TO3022 TO6022

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.