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Subject Search

LB5301 - Global Marketing

[Offered in 2012 only]

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

Global marketing focuses on the opportunities and challenges of marketing new and existing products or services in the international market. Managing these challenges in an increasingly complex global environment requires being able to develop and implement effective marketing strategies for organisational success. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace. This subject also aims to equip students with the skills and competencies required to create, evaluate, execute, monitor and control marketing programmes in countries other than their home country.

Learning Outcomes

  • Demonstrate an understanding of the concept and role of global marketing in the contemporary business environment;
  • Acquire deep insights into elements in the environment that impact upon global strategies;
  • Understand how the various marketing principles can be 'modified' and deployed in different cultures and countries;
  • Apply the concepts needed to prepare a country specific entry marketing plan;
  • Discuss, analyse and apply global marketing concepts, tools, techniques and strategies in the real business world.

Graduate Qualities

  • The ability to appraise information critically;
  • The ability to use independent judgment to synthesise information to make intellectual and/or creative advances;
  • The ability to think laterally and be original;
  • The ability to conceptualise problems;
  • The ability to conceptualise and evaluate a range of potential solutions to relevant problems;
  • The potential to lead and contribute to projects effectively and efficiently;
  • The ability to conduct their research in an ethical manner;
  • The ability to make constructive contributions to project teams or collegial activities.
Assumed
Knowledge:
Student's undertaking this subject are assumed to have prior marketing knowledge gain from LB5202 Marketing Management

Availabilities

JCU Brisbane, Study Period 21, Internal
Census Date 12-Apr-2012
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: end of semester exam (50%); individual case review (15%); market entry plan (25%) and presentation (10%) group (35%).

JCU Brisbane, Study Period 23, Internal
Census Date 06-Dec-2012
Coordinator: Professor John Hamilton
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: end of semester exam (50%); individual case review (15%); market entry plan (25%) and presentation (10%) group (35%).

JCU Singapore, Study Period 51, Internal
Census Date 22-Mar-2012
Coordinator: Professor John Hamilton
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: end of semester exam (50%); individual case review (15%); market entry plan (25%) and presentation (10%) group (35%).

JCU Singapore, Study Period 53, Internal
Census Date 15-Nov-2012
Coordinator: Professor John Hamilton
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: end of semester exam (50%); individual case review (15%); market entry plan (25%) and presentation (10%) group (35%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.