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LB5202 - Marketing Management

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

This subject considers the fundamental concepts of marketing planning and analysis and how the individual elements of marketing are interrelated with each other. Students will gain a sound understanding of basic principles and language of marketing theory and practice. An emphasis is placed on the importance of innovative product and service development; creating customer value, satisfaction and loyalty; building stronger brands; shaping the market offerings; delivering value through networks and channels, and communicating value through an integrated communication program. This subject will take a more holistic view of marketing within the context of the organisation. Students gain practical experience in analysing marketing situations through case studies and developing a comprehensive marketing plan.

Learning Outcomes

  • understand marketing from a holistic perspective within the organisation;
  • analyse and evaluate credible sources of marketing information to prepare a well-reasoned marketing plan;
  • understand and apply the strategic planning and marketing decision process;
  • critically evaluate and apply marketing principles and theories to selected "real life" organisations and case studies.

Graduate Qualities

  • The ability to appraise information critically;
  • The ability to use independent judgment to synthesise information to make intellectual and/or creative advances;
  • The ability to think laterally and be original;
  • The ability to conceptualise and evaluate a range of potential solutions to relevant problems;
  • The potential to lead and contribute to projects effectively and efficiently;
  • The ability to conduct their research in an ethical manner;
  • The ability to make constructive contributions to project teams or collegial activities.
Inadmissible
Subject
Combinations:
BU5103

Availabilities

Cairns, Study Period 7, Block
Census Date 05-Jul-2012
Face to face teaching 22-Jun-2012 to 15-Jul-2012 (Fri 22/6 6pm-9pm, Sat 23/6 & Sun 24/6 9am-5pm AND Fri 13/7 6pm-9pm, Sat 14/7 & Sun 15/7 9am-5pm)
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Brisbane, Study Period 21, Internal
Census Date 12-Apr-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Brisbane, Study Period 22, Internal
Census Date 09-Aug-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Brisbane, Study Period 23, Internal
Census Date 06-Dec-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Singapore, Study Period 51, Internal
Census Date 22-Mar-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Singapore, Study Period 52, Internal
Census Date 09-Aug-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Singapore, Study Period 53, Internal
Census Date 15-Nov-2012
Coordinator: <Person not found>
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Singapore, Study Period 55, Block
Census Date 21-Jun-2012
Face to face teaching 28-Apr-2012 to 13-May-2012 (Teaching over 3 weekends with exam scheduled on another weekend.)
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

JCU Singapore, Study Period 57, Block
Census Date 13-Dec-2012
Face to face teaching 01-Oct-2012 to 06-Jan-2013 (Teaching over 3 weekends with exam scheduled on another weekend.)
Coordinator: <Person not found>
Lecturer: Mr Julian Cheong.
Workload expectations:
  • 39 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

Townsville, Study Period 4, Block
Census Date 15-Mar-2012
Face to face teaching 30-Mar-2012 to 13-Apr-2012 (Fri 30/3, 6pm-9pm, Sat 31/3 & Sun 1/4 9am-5pm, AND Fri 13/4, 6pm-9pm, Sat 14/4 & Sun 15/4 9am-5pm)
Coordinator: <Person not found>
Workload expectations:
  • 36 hours lectures - Combination of Lectures, Workshops and Seminars
Assessment: other exams (50%); assignments (30% - 35%); written case review (15% - 20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.