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|Student Contribution Band:||Band 3|
|Administered by:||School of Arts & Social Sciences|
This subject examines Public Relations in action by bringing together the theoretical, disciplinary, and process skills and knowledge developed through preceding subjects in the area. Topics include advanced approaches to media relations, internal and community relations, Public Relations in business and government, crisis and issue management, and event management and sponsorship. Students may be required to undertake practical work in a real Public Relations setting, to put the skills learned to date into action.
|To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level|
|CU3022 CU5022 IA3201 JN2201 JN3016 JN3201 JN5201|
|Townsville, Study Period 2, Internal|
|Census Date 23-Aug-2012|
|Coordinator:||Assoc. Professor Amy Forbes|
|Assessment:||end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.