This subject will provide students with an introduction to the growing sector of tourism
referred to as MICE (Meetings, Conventions, Incentives and Events). Topics to be included
are planning and management of conferences and events, operational aspects of meetings
and events, marketing and service quality as applied to MICE, and the role of meetings
and events in destination development. Students will be involved in a simulated planning
process for a conference or special event.
Availabilities
|
Cairns,
Study Period 1,
Internal
|
Census Date 22-Mar-2012 |
Coordinator: |
Assoc. Professor Laurie Murphy |
Lecturer:
|
Mr Christian Ware. |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
|
|
JCU Brisbane,
Study Period 23,
Internal
|
Census Date 06-Dec-2012 |
Coordinator: |
Assoc. Professor Laurie Murphy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 22-Mar-2012 |
Coordinator: |
Assoc. Professor Laurie Murphy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 15-Nov-2012 |
Coordinator: |
Assoc. Professor Laurie Murphy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
|
|
Townsville,
Study Period 7,
Block
|
Census Date 05-Jul-2012 |
Face to face teaching
16-Jul-2012 to 20-Jul-2012 (16 - 20 July 2012 9am - 4pm)
|
Coord/Lect: |
Assoc. Professor Laurie Murphy. |
Workload expectations: |
- 30 hours workshops/Seminars - Learning sessions 9am -4pm
|
Assessment: |
end of semester exam (40%); event plan/evaluation (30%); event evaluation or event exercise (30%). |
Special Assessment Requirements: |
Assessment carries over into SP2. |
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