BX3093 - Conference and Events Management

This subject will provide students with an introduction to the growing sector of tourism referred to as MICE (Meetings, Conventions, Incentives and Events). Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to MICE, and the role of meetings and events in destination development. Students will be involved in a simulated planning process for a conference or special event.

Learning Outcomes

• ability to apply concepts from marketing, consumer behaviour, financial control and human resource management for conference and event planning and management;
• understanding of core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to calculate, produce, interpret and communicate numerical information;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.