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BX3092 - Destination Management

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

The vast majority of tourist experiences and activities occur in tourism destinations of some description. The boundaries of tourism destinations are often political and can vary from nations to local government areas. As such destination marketing organisations, more recently being labelled destination management organisations (DMO's) have played a leading role in tourism development for many decades. DMO's can be defined as "any organisation, at any level, which is responsible for the marketing of an identifiable destination, and include National Tourism Offices (NTO's), State Tourism Offices (STO's), Regional Tourism Offices (RTO's) and Convention and Visitors Bureaux (CVB's). The core purpose of DMO's is enhancing sustained destination competitiveness. This subject will focus on the roles and activities of DMO's in the management of tourism destinations.

Learning Outcomes

  • Understand the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
  • Understand the multidimensional nature of destination competitiveness;
  • Analyse the process and challenges associated with the development of destination management plans and strategies;
  • Development of presentation and report writing skills.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to deploy critically evaluated information to practical ends;
  • The ability to find and access information using appropriate media and technologies;
  • The ability to evaluate that information;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
  • The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
  • The ability to read complex and demanding texts accurately, critically and insightfully;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to communicate effectively with a range of audiences;
  • The ability to lead, manage and contribute effectively to teams;
  • The ability to work with people of different gender, age, ethnicity, culture, religion and political persuasion;
  • The ability to work individually and independently;
  • The ability to select and use appropriate tools and technologies;
  • The ability to use online technologies effectively and ethically.

Availabilities

Cairns, Study Period 2, Internal
Census Date 23-Aug-2012
Coordinator: Assoc. Professor Laurie Murphy
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (20% - 40%); presentations (20% - 30%); assignments (30% - 50%).

JCU Singapore, Study Period 52, Internal
Census Date 09-Aug-2012
Coordinator: Assoc. Professor Laurie Murphy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (20% - 40%); presentations (20% - 30%); assignments (30% - 50%).

Townsville, Study Period 1, Internal
Census Date 22-Mar-2012
Coord/Lect: Assoc. Professor Laurie Murphy.
Workload expectations:
  • 39 hours workshops/Seminars
Assessment: end of semester exam (20% - 40%); presentations (20% - 30%); assignments (30% - 50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.