This subject is designed to build upon and consolidate previously acquired knowledge
of marketing concepts and principles. The theory and practice underpinning strategic
marketing planning, analysis, and strategy alternatives are examined in relation to
marketing 'problems/issues'. The integration and implementation of marketing strategy
by the marketing manager is the focus of this capstone subject. Through participative
analysis and discussion, each student is exposed to the dynamic marketing environment.
Availabilities
|
Cairns,
Study Period 2,
Internal
|
Census Date 23-Aug-2012 |
Coord/Lect: |
<Person not found>. |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
JCU Brisbane,
Study Period 21,
Internal
|
Census Date 12-Apr-2012 |
Coordinator: |
<Person not found> |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
JCU Brisbane,
Study Period 22,
Internal
|
Census Date 09-Aug-2012 |
Coordinator: |
<Person not found> |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
JCU Brisbane,
Study Period 23,
Internal
|
Census Date 06-Dec-2012 |
Coordinator: |
<Person not found> |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 22-Mar-2012 |
Coordinator: |
<Person not found> |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 15-Nov-2012 |
Coordinator: |
<Person not found> |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|
Townsville,
Study Period 2,
Internal
|
Census Date 23-Aug-2012 |
Coord/Lect: |
<Person not found>. |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50% - 60%); assignments (40% - 50%). |
|
|