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BX3082 - International Marketing

Credit points: 3
Year: 2012
Student Contribution Band: Band 3
Administered by: School of Business

Completion of at least one lower level marketing subject is highly desirable, but not compulsory.

This subject broadens student understanding of marketing related factors pertinent to developing competitive international marketing entry strategies. International marketing principles are applied to product, service and country specific situations. Many of the necessary additional marketing skills and contingencies required to strategically move into a foreign country are developed, and applied, sometimes by engaging project-style approaches.

Learning Outcomes

  • develop a critical understanding of international marketing and of strategic market entry processes;
  • build the strategic and country profiling toolkits appropriate for use in international marketing;
  • apply key competitive international marketing dimensions to practical business and foreign market entry situations.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
  • The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
  • The ability to use online technologies effectively and ethically.
Inadmissible
Subject
Combinations:
MG3716

Availabilities

Cairns, Study Period 3, Block
Census Date 02-Feb-2012
Face to face teaching 01-Feb-2012 to 11-Feb-2012 (Pre-course briefing 6-8pm on 1 Feb; face to face dates - 9-5pm on 3, 4, 7, 10 & 11 Feb. Exam on 17 Feb from 5-7pm.)
Coordinator: Professor John Hamilton, Dr Breda McCarthy
Lecturer: <Person not found>.
Workload expectations:
  • 40 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and presentation sessions, for other lectures flexible option exists. Students must participate in, and submit all assessment items.

JCU Brisbane, Study Period 21, Internal
Census Date 12-Apr-2012
Coordinator: Professor John Hamilton, Dr Breda McCarthy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).

JCU Brisbane, Study Period 22, Internal
Census Date 09-Aug-2012
Coordinator: Dr Breda McCarthy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).

JCU Brisbane, Study Period 23, Internal
Census Date 06-Dec-2012
Coordinator: Dr Breda McCarthy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).

JCU Singapore, Study Period 52, Internal
Census Date 09-Aug-2012
Coordinator: Dr Breda McCarthy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).

JCU Singapore, Study Period 53, Internal
Census Date 15-Nov-2012
Coordinator: Dr Breda McCarthy
Workload expectations:
  • 26 hours lectures
  • 12 hours tutorials
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).

Townsville, Study Period 10, Block
Census Date 13-Dec-2012
Face to face teaching 29-Nov-2012 to 09-Dec-2012 (Pre-course briefing is from 5-7 on 29 Nov and face to face dates are from 9-5 on 1, 2, 5, 8, and 9 Dec. Exam will be from 2-4pm on 11 Dec.)
Coord/Lect: Dr Breda McCarthy.
Workload expectations:
  • 40 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time
Assessment: end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and presentation sessions, for other lectures flexible option exists. Students must participate in, and submit all assessment items.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.