Completion of at least one lower level marketing subject is highly desirable, but
not compulsory.
This subject broadens student understanding of marketing related factors pertinent
to developing competitive international marketing entry strategies. International
marketing principles are applied to product, service and country specific situations.
Many of the necessary additional marketing skills and contingencies required to strategically
move into a foreign country are developed, and applied, sometimes by engaging project-style
approaches.
Availabilities
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Cairns,
Study Period 3,
Block
|
Census Date 02-Feb-2012 |
Face to face teaching
01-Feb-2012 to 11-Feb-2012 (Pre-course briefing 6-8pm on 1 Feb; face to face dates - 9-5pm on 3, 4, 7, 10 & 11
Feb. Exam on 17 Feb from 5-7pm.)
|
Coordinator: |
Professor John Hamilton, Dr Breda McCarthy |
Lecturer:
|
<Person not found>. |
Workload expectations: |
- 40 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
Special Assessment Requirements: |
Compulsory attendance requirements in pre-course briefing, first lecture, and presentation
sessions, for other lectures flexible option exists. Students must participate in,
and submit all assessment items.
|
|
|
JCU Brisbane,
Study Period 21,
Internal
|
Census Date 12-Apr-2012 |
Coordinator: |
Professor John Hamilton, Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
|
|
JCU Brisbane,
Study Period 22,
Internal
|
Census Date 09-Aug-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
|
|
JCU Brisbane,
Study Period 23,
Internal
|
Census Date 06-Dec-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 09-Aug-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 15-Nov-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
|
|
Townsville,
Study Period 10,
Block
|
Census Date 13-Dec-2012 |
Face to face teaching
29-Nov-2012 to 09-Dec-2012 (Pre-course briefing is from 5-7 on 29 Nov and face to face dates are from 9-5 on 1,
2, 5, 8, and 9 Dec. Exam will be from 2-4pm on 11 Dec.)
|
Coord/Lect: |
Dr Breda McCarthy. |
Workload expectations: |
- 40 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time
|
Assessment: |
end of semester exam (50%); im country profile report; im market entry report (30% - 40%); im case study and related activities (10% - 20%). |
Special Assessment Requirements: |
Compulsory attendance requirements in pre-course briefing, first lecture, and presentation
sessions, for other lectures flexible option exists. Students must participate in,
and submit all assessment items.
|
|
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