BX3082 - International Marketing

Completion of at least one lower level marketing subject is highly desirable, but not compulsory.

This subject broadens student understanding of marketing related factors pertinent to developing competitive international marketing entry strategies. International marketing principles are applied to product, service and country specific situations. Many of the necessary additional marketing skills and contingencies required to strategically move into a foreign country are developed, and applied, sometimes by engaging project-style approaches.

Learning Outcomes

• develop a critical understanding of international marketing and of strategic market entry processes;
• build the strategic and country profiling toolkits appropriate for use in international marketing;
• apply key competitive international marketing dimensions to practical business and foreign market entry situations.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
• The ability to use online technologies effectively and ethically.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.