This subject explores marketing from a strategic electronic marketing perspective.
It engages various marketing interactive mediums available to the electronic business,
including Internet, mobile, and interactive technologies, as a means to deliver targeted
marketing strategies. The subject is skills based, examines the strategic electronic
marketing framework, engages benchmarking, develops the business marketspace matrix
and its customer engagement approaches, and finally builds an innovative strategic
electronic marketing business solution capable of incorporating current, and future,
interactive solution packages into a business.
Availabilities
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Cairns,
Study Period 6,
Block
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Census Date 21-Jun-2012 |
Face to face teaching
18-Jun-2012 to 29-Jun-2012 (Pre-course briefing from 6 - 8pm on 18 June and face-to-face teaching dates will be
from 9 - 5pm on 20, 21, 22 and 28 & 29 June. NO FINAL EXAM)
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Coordinator: |
Dr Breda McCarthy |
Lecturer:
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Professor John Hamilton. |
Workload expectations: |
- 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
- 2 hours - Pre-course briefings
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Assessment: |
presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%). |
Special Assessment Requirements: |
Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking
presentation sessions, for other lectures flexible option exists
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|
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JCU Brisbane,
Study Period 22,
Internal
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Census Date 09-Aug-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%). |
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JCU Singapore,
Study Period 52,
Internal
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Census Date 09-Aug-2012 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%). |
|
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JCU Singapore,
Study Period 53,
Internal
|
Census Date 15-Nov-2012 |
Workload expectations: |
- 26 hours lectures
- 12 hours tutorials
|
Assessment: |
presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%). |
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Townsville,
Study Period 3,
Block
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Census Date 02-Feb-2012 |
Face to face teaching
30-Jan-2012 to 09-Feb-2012 (Pre-course briefing 6-8pm on 30 January; face-to-face teaching dates will be from
9 - 5pm - 2, 3, 4, 8 & 9, Feb. NO FINAL EXAM.)
|
Coord/Lect: |
Dr Breda McCarthy. |
Workload expectations: |
- 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
- 2 hours - Pre-course briefings
|
Assessment: |
presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%). |
Special Assessment Requirements: |
Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking
presentation sessions, for other lectures flexible option exists
|
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