BX2093 - Sports Management

This subject will provide an overview, introduction and descriptive framework for the area of sports management. The introduction will include a consideration of the role of sports in the wider context of leisure and society and as part of the growing experience economy. The descriptive framework will be based on an analysis of the key components of, and stakeholders in, sports management. The key components to be analysed include physical infrastructure needs and venue management, marketing issues related to key stakeholders, the business management aspects of sports and the role of special events in sports. The key stakeholders to be considered include sports participants, sports officials, spectators, club members, sponsors and administrators. The examination of stakeholders will explore motivations for involvement, needs and expected benefits, and perceptions of service quality. This subject will provide an overall context for the other more targeted subjects within the sports and events management major.

Learning Outcomes

• identify the key components of sports management and describe the central management issues and challenges;
• identify the key stakeholders in sports management and describe their motivations, need and expected benefits from their participation in some aspect of sports management;
• be able to use research and literature into various elements of sports activities to design management processes for different aspects of sports.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to find and access information using appropriate media and technologies;
• The ability to evaluate that information;
• The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
• The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to speak and write clearly, coherently and creatively;
• The ability to communicate effectively with a range of audiences;
• The ability to work individually and independently.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.