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FP0103 - Contemporary Marketing

[Not offered in 2011]

Credit points: 3
Year: 2011
Student Contribution Band: Band 3
Administered by: School of Business

Subject available as part of a Foundation Program for students seeking entry to a university course.

Introduction to Marketing provides the student with a basic understanding of marketing principles and their application. Students are introduced to marketing through the introduction of tried and tested concepts. You will gain practical experience with the methods and techniques necessary to develop applied marketing skills. You will be able to design simple marketing strategies that convert consumer's wants into needs, and along the way build perceived value into the brand or product.

Learning Outcomes

  • demonstrate an understanding of the fundamental concepts underpinning marketing;
  • understand the role of marketing at an operational and strategic level;
  • be aware that marketing is not an exact science and the role of market research in monitoring the marketplace is essential to keep pace with ever changing consumer tastes and preferences;
  • understand that marketing is not just about selling or advertising.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to deploy critically evaluated information to practical ends;
  • The ability to find and access information using appropriate media and technologies;
  • The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.