[Not offered in 2011]
|Student Contribution Band:||Band 3|
|Administered by:||School of Business|
Subject available as part of a Foundation Program for students seeking entry to a university course.
Introduction to Marketing provides the student with a basic understanding of marketing principles and their application. Students are introduced to marketing through the introduction of tried and tested concepts. You will gain practical experience with the methods and techniques necessary to develop applied marketing skills. You will be able to design simple marketing strategies that convert consumer's wants into needs, and along the way build perceived value into the brand or product.
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.