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CU3021 - Public Relations Campaigns

Credit points: 3
Year: 2011
Student Contribution Band: Band 3
Administered by: School of Arts & Social Sciences

This subject deepens students' understanding of the principles, practices, and theories of Public Relations by providing training in organising Public Relations campaigns and related activities. Students become familiar with practical Public Relations writing and develop skills in finding, organising, and presenting Public Relations information. Particular emphasis is placed on producing such key documents as media alerts, media releases, backgrounders and other relevant material. Students work in small teams to produce campaigns that demonstrate professional approaches to all major aspects of Public Relations work.

Learning Outcomes

  • an understanding of the role Public Relations plays in facilitating many forms of communication;
  • the ability to prepare and write Public Relations documents such as media alerts and media releases;
  • an understanding of the basics of Public Relations campaigns.

Graduate Qualities

  • The ability to adapt knowledge to new situations;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to find and access information using appropriate media and technologies;
  • The acquisition of coherent and disciplined sets of skills, knowledge, values and professional ethics from at least one discipline area;
  • The ability to speak and write clearly, coherently and creatively;
  • The ability to communicate effectively with a range of audiences;
  • The ability to lead, manage and contribute effectively to teams.
Assumed
Knowledge:
To undertake this subject, students must have successfully completed 12 credit points (four subjects) of level 1 study at tertiary level
Inadmissible
Subject
Combinations:
CU2021 CU5021 IA2200 JN2016 JN2200 JN3200 JN5200

Availabilities

Cairns, Study Period 1, Internal
Census Date 24-Mar-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Brisbane, Study Period 21, Internal
Census Date 14-Apr-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Brisbane, Study Period 22, Internal
Census Date 11-Aug-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Brisbane, Study Period 23, Internal
Census Date 08-Dec-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Singapore, Study Period 51, Block
Census Date 24-Mar-2011
Face to face teaching 01-Mar-2011 to 10-Jun-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Singapore, Study Period 52, Block
Census Date 21-Jul-2011
Face to face teaching 27-Jun-2011 to 08-Jul-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

JCU Singapore, Study Period 53, Block
Census Date 17-Nov-2011
Face to face teaching 24-Oct-2011 to 03-Feb-2012
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

Townsville, Study Period 1, Internal
Census Date 24-Mar-2011
Coordinator: Assoc. Professor Amy Forbes
Workload expectations:
  • 13 hours lectures
  • 20 hours tutorials
Assessment: end of semester exam (40%); tutorial attendance and participation (10%); assignments (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.