JCU Australia logo

Subject Search

BX3081 - Interactive Marketing

Credit points: 3
Year: 2011
Student Contribution Band: Band 3
Administered by: School of Business

This subject explores marketing from a strategic electronic marketing perspective. It engages various marketing interactive mediums available to the electronic business, including Internet, mobile, and interactive technologies, as a means to deliver targeted marketing strategies. The subject is skills based, examines the strategic electronic marketing framework, engages benchmarking, develops the business marketspace matrix and its customer engagement approaches, and finally builds an innovative strategic electronic marketing business solution capable of incorporating current, and future, interactive solution packages into a business.

Learning Outcomes

  • identify and critically assess the emerging challenges, threats and opportunities present in the online electronic marketing environment;
  • understand and appreciate the impact and implications of advances in technology on consumers and businesses;
  • recognise and assess the nature of the business target audience, its customer experiences and expectations;
  • assess how to engage new media and interactive communication channels;
  • analyse the suitability, feasibility and appropriateness of integrating ranges of offline and online marketing tools into the company's strategic electronic marketing toolkit.

Graduate Qualities

  • The ability to define and to solve problems in at least one discipline area;
  • The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
  • The ability to select and organise information and to communicate it accurately, cogently, coherently, creatively and ethically;
  • The ability to reflect on and evaluate learning, and to learn independently in a self directed manner;
  • The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse;
  • The ability to use online technologies effectively and ethically.
Inadmissible
Subject
Combinations:
MG3762

Availabilities

Townsville, Block, Study Period 3
Census Date 03-Feb-2011
Face to face teaching 27-Jan-2011 to 17-Feb-2011 (Pre-course briefing 6-8pm on 27 January; face-to-face teaching dates are - 9, 10, 11, 16 & 17 Feb. No Exam.)
Coordinator: Professor John Hamilton
Lecturer: Ms Adrienne Brooks.
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marekting plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

Cairns, Block, Study Period 6
Census Date 23-Jun-2011
Face to face teaching 20-Jun-2011 to 30-Jun-2011 (Pre-course briefing from 6 - 8pm on Monday 20 June and face-to-face teaching dates will be from 9 - 5pm on 23, 24, 25 and 29 and 30 June. NO FINAL EXAM)
Coordinator: Professor John Hamilton
Lecturer: Dr Leonie Cassidy.
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Singapore, Internal, Study Period 51
Census Date 24-Mar-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Singapore, Internal, Study Period 53
Census Date 17-Nov-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Singapore, Internal, Study Period 52
Census Date 21-Jul-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Brisbane, Internal, Study Period 22
Census Date 11-Aug-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Brisbane, Internal, Study Period 21
Census Date 14-Apr-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

JCU Brisbane, Internal, Study Period 23
Census Date 08-Dec-2011
Coordinator: Professor John Hamilton
Workload expectations:
  • 38 hours lectures - Combined integrated delivery. Possible industry visits in lieu of lecture time.
  • 2 hours - Pre-course briefings
Assessment: presentations (30%); benchmarking report (20%); blog (10%); e-marketing plan (40%).
Special Assessment Requirements: Compulsory attendance requirements in pre-course briefing, first lecture, and benchmarking presentation sessions, for other lectures flexible option exists

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.