|Student Contribution Band:||Band 3|
|Administered by:||School of Business|
This subject will provide an overview, introduction and descriptive framework for the area of sports management. The introduction will include a consideration of the role of sports in the wider context of leisure and society and as part of the growing experience economy. The descriptive framework will be based on an analysis of the key components of, and stakeholders in, sports management. The key components to be analysed include physical infrastructure needs and venue management, marketing issues related to key stakeholders, the business management aspects of sports and the role of special events in sports. The key stakeholders to be considered include sports participants, sports officials, spectators, club members, sponsors and administrators. The examination of stakeholders will explore motivations for involvement, needs and expected benefits, and perceptions of service quality. This subject will provide an overall context for the other more targeted subjects within the sports and events management major.
|Prerequisites:||Must have completed 12cp of level 1 subjects.|
|Townsville, Study Period 1, Internal|
|Census Date 24-Mar-2011|
|Coordinator:||Professor Philip Pearce|
|Lecturers:||Assoc. Professor Laurie Murphy, Professor Philip Pearce.|
|Assessment:||end of semester exam (40%); presentations (30%); assignments (30%).|
|Special Assessment Requirements:||None|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.