TO5106 - Quality Customer Service
|Student Contribution Band:
||College of Business, Law & Governance
Quality Customer Service is crucial for a healthy hospitality and tourism business.
In this subject students will analyse, and evaluate customer experiences to propose
and implement focused service excellence strategies for businesses operating across
the hospitality and tourism sectors. Students will liaise with Industry clients to
conduct an applied research project focused on enhancing customer interactions and
providing service excellence options to enhance business effectiveness and customer
- critically analyse customer service experiences in hospitality and tourism establishments;
- evaluate and synthesise service experience enhancement strategies in hospitality and
tourism establishments aligned with theoretical underpinnings and practical application;
- research and design a customer service enhancement proposal for a business in the
hospitality and tourism industry.
- quizzes or tests (50%)
- presentations (25%)
- case studies and reflection activities (25%).
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest