TO3052 - Experience Design for Tourism Hospitality and Events
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4
|
Administered by: |
College of Business, Law & Governance |
This subject will review the European and North American origins of the experience
economy and assess the adequacy of existing Tourism, Hospitality and Events (THE)
businesses in terms of experience design and touch point principles. Students will
practice using the tools to design distinctive and sustainable experiences and contrast
the logic of experience design with service dominant logic and co-creation approaches.
There will also be a focus on building a repertoire of advanced skills to use data
to test and evaluate change in THE experience design.
Learning Outcomes
- design sustainable and authentic tourism, hospitality and events experiences based
on best practice;
- analyse research and apply data analytics to test and evaluate experience design across
a range of industry sectors;
- critically review existing experiences in tourism, hospitality and events and identify
strategies and recommendations for experience enhancement.
Subject Assessment
- Oral > Presentation 1 - (40%) -
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.