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TO3052 - Experience Design for Tourism Hospitality and Events

Credit points: 3
Year: 2022
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject will review the European and North American origins of the experience economy and assess the adequacy of existing Tourism, Hospitality and Events (THE) businesses in terms of experience design and touch point principles. Students will practice using the tools to design distinctive and sustainable experiences and contrast the logic of experience design with service dominant logic and co-creation approaches. There will also be a focus on building a repertoire of advanced skills to use data to test and evaluate change in THE experience design.

Learning Outcomes

  • design sustainable and authentic tourism, hospitality and events experiences based on best practice;
  • analyse research and apply data analytics to test and evaluate experience design across a range of industry sectors;
  • critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement.

Subject Assessment

  • Oral > Presentation 1 - (40%) -

Availabilities

Cairns, Trimester 3, Internal
Census Date 06-Oct-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 06-Oct-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Trimester 1, Internal
Census Date 10-Mar-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 07-Apr-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 01-Dec-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

Trimester 3, External
Census Date 06-Oct-2022
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours online workshops
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.