TO3052 - Experience Design for Tourism Hospitality and Events

[Not offered in 2021]

This subject will review the European and North American origins of the experience economy and assess the adequacy of existing Tourism, Hospitality and Events (THE) businesses in terms of experience design and touch point principles. Students will practice using the tools to design distinctive and sustainable experiences and contrast the logic of experience design with service dominant logic and co-creation approaches. There will also be a focus on building a repertoire of advanced skills to use data to test and evaluate change in THE experience design.

Learning Outcomes

• design sustainable and authentic tourism, hospitality and events experiences based on best practice;
• analyse research and apply data analytics to test and evaluate experience design across a range of industry sectors;
• critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement.

Subject Assessment

• Oral > Presentation 1 - (40%) -

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.