This subject focuses on digital and social media marketing and it addresses digital
disruption and the impact of a rapidly changing environment on marketing practice.
It explores the role of marketing in creating and delivering value propositions to
customers. In addition, it examines the ethical dilemmas, social and legal issues
surrounding the use of digital media, and encompasses consumer tribes, brand management,
website design, search engine optimisation, the digital marketing mix, campaign planning
and digital channel performance. This subject links leading-edge research, marketing
models and frameworks to practical organisational experience though case studies,
examples and readings.
Availabilities
|
External,
Study Period 2
|
Census Date 26-Aug-2021 |
Coord/Lect: |
Dr Breda McCarthy. |
Method of Delivery: |
WWW - LearnJCU |
|
|
Townsville,
Mixed attendance,
Study Period 2
|
Census Date 26-Aug-2021 |
Face to face teaching
(tba)
|
Coord/Lect: |
Dr Breda McCarthy. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 51
|
Census Date 08-Apr-2021 |
Lecturer:
|
Assoc. Professor Pengji Wang. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Singapore,
Internal,
Study Period 53
|
Census Date 02-Dec-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 22
|
Census Date 24-Jun-2021 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 21
|
Census Date 11-Mar-2021 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|
JCU Brisbane,
Internal,
Study Period 23
|
Census Date 07-Oct-2021 |
Coordinator: |
Dr Breda McCarthy |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 36 hours lectures (didactic or interactive)
- assessment and self-directed study
|
|
|