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LB5132 - Multinational Corporations and International Markets

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

Please note that this subject is offered through JCU Online.

Multinational Corporations are, beyond a doubt, among the most powerful global forces today. These large organizations maintain footholds and assets across international boundaries, and in some cases annual revenue exceeds the GDPs of small nations. This subject seeks to equip students for careers in MNCs in both mature and emerging markets. The course will familiarize them with organizational structures of MNCs, the local-regional-global nexus of MNC operations environments, and crucial aspects of social-corporate responsibility. Through critical analysis of case studies, students will learn about operations, management and marking in multinational/transnational environments, preparing them for leadership roles in these global organizations. This subject also introduces students to the ways in which private businesses can leverage on a plethora of public funding to defray operation costs and encourage innovation and investment through public-private partnerships. Students will acquire knowledge on governments' economic and social roles, and responsibilities in different economic systems (capitalist, socialist). Students will understand how they can benefit from identifiable interface points within government visions for economic development. The subject will also introduce students to the role of quasi-state/semi-government agencies and business organisations such as the International Chamber of commerce and Consumer Rights Protection agencies etc.

Learning Outcomes

  • Compare and contrast mature and emerging markets of MNC's in in the local, regional, and global nexuses;
  • Critically examine operations, management and marketing of MNC's;
  • Identify and analyse social corporate responsibility of MNC's;
  • Identify and analyse the role of stakeholders in public and private partnerships under different economic systems and within government visions for economic development.
Prerequisites: Admission to Master of Business Administration Global and completion of 24 credit points of postgraduate subjects


JCU Online, External, Study Period 86
Census Date 07-Nov-2019
Coordinator: Assoc. Professor Josephine Pryce, Mr Dwight Lemke
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 65 hours - Online resources including readings, screencasts, embedded quizzing
  • assessment and self-directed study
Method of Delivery: Online - JCU
Assessment: (20%); (40%); (40%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.