LB5132 - Multinational Corporations and International Markets
|Student Contribution Band:
||College of Business, Law & Governance
Please note that this subject is offered through JCU Online.
Multinational Corporations are, beyond a doubt, among the most powerful global forces
today. These large organizations maintain footholds and assets across international
boundaries, and in some cases annual revenue exceeds the GDPs of small nations. This
subject seeks to equip students for careers in MNCs in both mature and emerging markets.
The course will familiarize them with organizational structures of MNCs, the local-regional-global
nexus of MNC operations environments, and crucial aspects of social-corporate responsibility.
Through critical analysis of case studies, students will learn about operations, management
and marking in multinational/transnational environments, preparing them for leadership
roles in these global organizations. This subject also introduces students to the
ways in which private businesses can leverage on a plethora of public funding to defray
operation costs and encourage innovation and investment through public-private partnerships.
Students will acquire knowledge on governments' economic and social roles, and responsibilities
in different economic systems (capitalist, socialist). Students will understand how
they can benefit from identifiable interface points within government visions for
economic development. The subject will also introduce students to the role of quasi-state/semi-government
agencies and business organisations such as the International Chamber of commerce
and Consumer Rights Protection agencies etc.
- Compare and contrast mature and emerging markets of MNC's in in the local, regional,
and global nexuses;
- Critically examine operations, management and marketing of MNC's;
- Identify and analyse social corporate responsibility of MNC's;
- Identify and analyse the role of stakeholders in public and private partnerships under
different economic systems and within government visions for economic development.
||Admission to Master of Business Administration Global and completion of 24 credit
points of postgraduate subjects
Study Period 86
|Census Date 07-Nov-2019
||Assoc. Professor Josephine Pryce, Mr Dwight Lemke
The student workload for this
credit point subject is approximately
- 65 hours - Online resources including readings, screencasts, embedded quizzing
- assessment and self-directed study
|Method of Delivery:
||Online - JCU
|| (20%); (40%); (40%).
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest