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LB5124 - Business Innovation and Technology Management

Credit points: 3
Year: 2021
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

Perhaps the most difficult task for organizations is to discover market opportunities that are "undiscoverable" for other firms in the industry. As evidenced in many industries, technology, innovation, and competitive advantage are a powerful trio. Yet, it is sometimes difficult to bring discipline to the process of innovation, R&D spending, and technology investment. Clearly, business leaders must be prepared to assess coming waves of technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors. This subject provides a strategic perspective of technology/innovation management and its impact on the competitive positioning of the firm. We will examine tools and techniques that help leaders understand emerging trends and the opportunities/threats they may present to prevailing business models. We will also examine how organizations design and implement creative responses to the marketplace. You will use these techniques and become an active participant in the innovation process. No matter how creative or (non-creative) you may consider yourself, the techniques of this course will help you become a more effective manager of business innovation.

Learning Outcomes

  • examine tools and techniques to implement creative responses to the marketplace;
  • apply a strategic perspective to technology information management to establish a competitive business position.

Subject Assessment


    Availabilities

    Townsville, Intensive, Study Period 8
    Census Date 12-Aug-2021
    Face to face teaching 06-Aug-2021 to 22-Aug-2021 (6-9pm Friday 6th, 9-5pm Sat 7th & Sun 8th August & 6-9pm Friday 20th, 9-5pm Sat 21st & Sun 22nd August 2021)
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 38 hours lectures (didactic or interactive)
    • assessment and self-directed study

    JCU Singapore, Internal, Study Period 52
    Census Date 05-Aug-2021
    Workload expectations:

    The student workload for this 3 credit point subject is approximately 130 hours.

    • 30 hours lectures (didactic or interactive)
    • 9 hours tutorials
    • assessment and self-directed study

    Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.