LB5122 - Marketing Strategy, Analytics and Development
|Student Contribution Band:
||College of Business, Law & Governance
Please note that this subject is offered through JCU Online.
Marketing Strategy, Analytics and Development is a fast paced subject providing a
comprehensive understanding of marketing roles and functions within an organisation
and the marketplace. The subject introduces students to branding concepts at a personal
branding level and builds skills to enable the completion of more complex strategic
marketing planning and application at an organisational level. The underlying message
contained in this subject is the need to always use marketing data, supported by sound
theoretical knowledge, to make informed decisions concerning the introduction, innovation
or discontinuance of market offerings. Students are introduced to different types
of marketing data and gain experience with management level reporting tools. The subject
is positioned for those aspiring to Executive and C-Suite career pathways. The subject
accommodates those new to marketing and provides extension opportunities for those
with prior marketing knowledge through developing skills in leading marketing change.
The subject considers the future development of marketing through exploring the application
of commercial skills to non-commercial environments.
- Critically analyse the task of marketing;
- Examine the major functions that comprise the marketing tasks in organisations;
- Apply marketing concepts to real life marketing situations.
- Invigilated > Presentations - (20%)
- Combination of written work, digital media and presentation - (40%)
- Non-Invigilated > Assignments - (40%).
||Admission to Graduate Diploma or Master of Business Administration Global and completion
of 12 credit points of postgraduate subjects
Study Period 83
|Census Date 14-May-2020
||Assoc. Professor Josephine Pryce
|Method of Delivery:
||WWW - LearnJCU
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest