LB5113 - Corporate Strategy
|Student Contribution Band:
||College of Business, Law & Governance
Please note that this subject is offered through JCU Online.
This subject covers the fundamentals of corporate-level strategy as opposed to business-level
strategy. "Business-level" (business) strategy deals with achieving and sustaining
a competitive advantage in a discrete and identifiable business. "Corporate-level"
(corporate) strategy deals with the way a company creates value through the selection
of a portfolio of businesses and the configuration and coordination of these businesses.
The primary way in which corporate strategy ultimately creates value is through increasing
the ability of businesses in the portfolio to create and sustain a competitive advantage.
For example, sharing manufacturing activities may reduce costs. Alternatively, sharing
a strong brand may increase differentiation while reducing overall marketing costs.
Hence there is a very close relationship between business and corporate strategy.
The major topics we will cover are diversification (related and unrelated), vertical
integration, restructuring, synergy, alliance strategy, and global strategy. We will
be introducing a variety of tools to help us analyse these topics. The primary objective
of the subject is to introduce you to the primary decisions, tools, and concepts of
corporate strategy. By the end of the course you should be able to understand how
multi-business firms can create and destroy value; be able to engage in a thoughtful
discussion of corporate strategy with senior executives; be able to identify opportunities
to improve corporate strategy; understand and be able to analyse the major benefits
and risks of various diversification strategies; understand the economic and organizational
realities behind the term "synergy" and be able to identify and analyse synergy opportunities;
understand the role alliances play in corporate strategy and be able to analyse the
major trade-offs between alliances and acquisitions; understand the role a particular
business plays in a corporate strategy; and understand the nature and strategic implications
of both regional/global rationalization and local responsiveness in global strategy.
- analyse and evaluate decision-making strategies by applying the tools and using the
concepts of corporate strategy;
- critically analyse strategic approaches and sustainable practices as a means of creating
resilient, inclusive and innovative businesses and communities;
- employ a range of methods, techniques and tools to plan and conduct business to generate
solutions to complex problems in global contexts.
- research paper (20%)
- industry analysis (35%)
- case study (45%).
Study Period 83
|Census Date 14-May-2020
||Mr James How
The student workload for this
credit point subject is approximately
- 65 hours - Online resources including readings, screencasts, embedded quizzing
- assessment and self-directed study
|Method of Delivery:
||Online - JCU
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest