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LB5113 - Corporate Strategy

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

Please note that this subject is offered through JCU Online.

This subject covers the fundamentals of corporate-level strategy as opposed to business-level strategy. "Business-level" (business) strategy deals with achieving and sustaining a competitive advantage in a discrete and identifiable business. "Corporate-level" (corporate) strategy deals with the way a company creates value through the selection of a portfolio of businesses and the configuration and coordination of these businesses. The primary way in which corporate strategy ultimately creates value is through increasing the ability of businesses in the portfolio to create and sustain a competitive advantage. For example, sharing manufacturing activities may reduce costs. Alternatively, sharing a strong brand may increase differentiation while reducing overall marketing costs. Hence there is a very close relationship between business and corporate strategy. The major topics we will cover are diversification (related and unrelated), vertical integration, restructuring, synergy, alliance strategy, and global strategy. We will be introducing a variety of tools to help us analyse these topics. The primary objective of the subject is to introduce you to the primary decisions, tools, and concepts of corporate strategy. By the end of the course you should be able to understand how multi-business firms can create and destroy value; be able to engage in a thoughtful discussion of corporate strategy with senior executives; be able to identify opportunities to improve corporate strategy; understand and be able to analyse the major benefits and risks of various diversification strategies; understand the economic and organizational realities behind the term "synergy" and be able to identify and analyse synergy opportunities; understand the role alliances play in corporate strategy and be able to analyse the major trade-offs between alliances and acquisitions; understand the role a particular business plays in a corporate strategy; and understand the nature and strategic implications of both regional/global rationalization and local responsiveness in global strategy.

Learning Outcomes

  • analyse and evaluate decisions, tools and concepts of corporate strategy;
  • identify and explain strategic approaches to business and corporations as a means of creating value;
  • apply a range of methods, techniques and tools to plan and conduct business;
  • identify, analyse and generate solutions to complex problems in global and tropical contexts;
  • build effective, resilient and inclusive businesses and communities through innovative and sustainable business practices.

Availabilities

JCU Online, External, Study Period 81
Census Date 24-Jan-2019
Coordinator: Assoc. Professor Josephine Pryce, Mr Dwight Lemke
Lecturers: Ms Terrie Paterson, Mr James How.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 65 hours - Online resources including readings, screencasts, embedded quizzing
  • assessment and self-directed study
Method of Delivery: Online - JCU
Assessment: research paper (20%); industry analysis (35%); case study (45%).

JCU Online, External, Study Period 85
Census Date 12-Sep-2019
Coordinator: Assoc. Professor Josephine Pryce, Mr Dwight Lemke
Lecturer: Mr James How.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 65 hours - Online resources including readings, screencasts, embedded quizzing
  • assessment and self-directed study
Method of Delivery: Online - JCU
Assessment: research paper (20%); industry analysis (35%); case study (45%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.