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CP3401 - e-Strategic Management

Credit points: 3
Year: 2020
Student Contribution Band: Band 2
Administered by: College of Science and Engineering

In this subject, students investigate enabling information, communication technologies and the "big picture" ramifications for e-strategic management in a global market. Students explore applications of current technologies combined across disciplines to gain competitive advantages, increase growth, enter emerging markets and maintain current markets. The synthesis and analyses will cover e-business, e-commerce, e-marketing, e-government and e-tourism.

Learning Outcomes

  • critique the main elements of an e-business;
  • develop an e-business strategy for a company;
  • evaluate the components of a business model;
  • analyse the privacy and legal issues surrounding e-business.

Subject Assessment

  • Assignment 1 - (30%)
  • Assignment 2 - (30%)
  • Assignment 3 - (40%).
Prerequisites: MINIMUM OF 24 CREDIT POINTS
Inadmissible
Subject
Combinations:
CP5636

Availabilities

Townsville, Internal, Study Period 2
Census Date 27-Aug-2020
Coord/Lect: Professor Ickjai Lee, Dr Mangalam Sankupellay.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

External, Study Period 2
Census Date 27-Aug-2020
Coordinator: Professor Ickjai Lee, Dr Mangalam Sankupellay
Lecturers: Professor Ickjai Lee, Dr Mangalam Sankupellay.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

Cairns, Internal, Study Period 2
Census Date 27-Aug-2020
Coord/Lect: Professor Ickjai Lee.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 34 hours - Combined Lectures, Practicals and Lecturer directed activities
  • assessment and self-directed study

JCU Singapore, Internal, Study Period 51
Census Date 09-Apr-2020
Coordinator: Professor Ickjai Lee
Lecturer: Mr Nicodemus Chan.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 39 hours - Combined Lectures; Tutorials/Workshops/ Practicals; Lecturer directed activities
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 23
Census Date 03-Dec-2020
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 13 hours lectures
  • 26 hours practicals
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.