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BX3194 - Destination Management and Planning

Credit points: 3
Year: 2019
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

Learning Outcomes

  • critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;
  • analyse the process and challenges associated with the development of destination management plans and strategies;
  • appraise the multidimensional nature of destination competitiveness.
Prerequisites: 18CP OF SUBJECTS INCLUDING BX2091
Inadmissible
Subject
Combinations:
BX3092 BX3094

Availabilities

Townsville, Internal, Study Period 1
Census Date 28-Mar-2019
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

External, Study Period 1
Census Date 28-Mar-2019
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 0 hours
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

JCU Singapore, Internal, Study Period 51
Census Date 11-Apr-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Ms Pamela Pilapil.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

JCU Singapore, Internal, Study Period 53
Census Date 05-Dec-2019
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

JCU Brisbane, Internal, Study Period 21
Census Date 11-Apr-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Mr Vizak Gagrat.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

JCU Brisbane, Internal, Study Period 23
Census Date 05-Dec-2019
Coordinator: Professor Gianna Moscardo
Lecturer: Mr Vizak Gagrat.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 38 hours - Combined Lectures; Tutorials/Workshops; Lecturer directed activities.
  • assessment and self-directed study
Assessment: assignments (40%); presentation on the project (30%); assignment (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.