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BX3193 - Hospitality Operations Management
Credit points: |
3 |
Year: |
2023 |
Student Contribution Band: |
Band
4 |
Administered by: |
College of Business, Law & Governance |
Tourism and hospitality operations are an important component of the supply sector
of tourism systems. These operations can be seen as falling into two categories: (1)
those directly linked to tourist experiences such as tours and attractions including
such components as theme parks, local area short tours, museums, historic sites, and
leisure activity centres, and (2) those that support tourism and hospitality experiences
such as accommodation, restaurants, tour booking services, transport, and shopping.
This subject will identify and analyse the generic management principles and systems
that apply to all these types of tourism operation including control systems, knowledge
management, leadership, human resources, partnerships and strategic alliances, sustainability,
and service quality. Students will then have an opportunity to examine in more detail
operational issues associated with a particular type of tourism and hospitality operation
within a sustainable tropical tourism context.
Learning Outcomes
- analyse the process and challenges associated with the development of hospitality
management plans and strategies;
- appraise the multidimensional nature of hospitality competitiveness;
- critically examine the role and importance of hospitality management and marketing
organisations in the sustainable development of competitive destinations.
Subject Assessment
- Written > Project report - (50%) - Individual
- ePoster 20%, Report 15%, Peer Evaluation 15% - (50%) - Group & Individual.
Prerequisites: |
18 CP OF BU OR BX SUBJECTS |
Availabilities
|
JCU Brisbane,
Trimester 1,
Internal
|
Census Date 09-Mar-2023 |
Coordinator: |
Dr Jenny Panchal |
Lecturer:
|
Ms Julija Ovnic. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising sessions
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Brisbane,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coordinator: |
Dr Jenny Panchal |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures
- 10 hours tutorials - Synthesising sessions
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 06-Apr-2023 |
Coordinator: |
Dr Zilmiyah Kamble |
Lecturer:
|
Ms Virginia Wu. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 53,
Internal
|
Census Date 30-Nov-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
Trimester 2,
External
|
Census Date 22-Jun-2023 |
Coord/Lect: |
Dr Jenny Panchal. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 30 hours online activity - Recordings, online activities and self-directed learning
- 10 hours online Tutorials - Online Collaborate Sessions
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.