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BX3193 - Hospitality Operations Management
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
Tourism and hospitality operations are an important component of the supply sector of tourism systems. These operations can be seen as falling into two categories: (1) those directly linked to tourist experiences such as tours and attractions including such components as theme parks, local area short tours, museums, historic sites, and leisure activity centres, and (2) those that support tourism and hospitality experiences such as accommodation, restaurants, tour booking services, transport, and shopping. This subject will identify and analyse the generic management principles and systems that apply to all these types of tourism operation including control systems, knowledge management, leadership, human resources, partnerships and strategic alliances, sustainability, and service quality. Students will then have an opportunity to examine in more detail operational issues associated with a particular type of tourism and hospitality operation within a sustainable tropical tourism context.
Learning Outcomes
- analyse the process and challenges associated with the development of hospitality management plans and strategies;
- appraise the multidimensional nature of hospitality competitiveness;
- critically examine the role and importance of hospitality management and marketing organisations in the sustainable development of competitive destinations.
Subject Assessment
- Written > Project report - (50%) - Individual
- ePoster 20%, Report 15%, Peer Evaluation 15% - (50%) - Group & Individual.
| Prerequisites: | 18 CP OF BU OR BX SUBJECTS |
Availabilities |
|
| JCU Brisbane, Trimester 1, Internal | |
| Census Date 09-Mar-2023 | |
| Coordinator: | Dr Jenny Panchal |
| Lecturer: | Ms Julija Ovnic. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 3, Internal | |
| Census Date 05-Oct-2023 | |
| Coordinator: | Dr Jenny Panchal |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 06-Apr-2023 | |
| Coordinator: | Dr Zilmiyah Kamble |
| Lecturer: | Ms Virginia Wu. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 30-Nov-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 2, External | |
| Census Date 22-Jun-2023 | |
| Coord/Lect: | Dr Jenny Panchal. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.