BX3186 - Marketing for Social Change
Credit points: |
3 |
Year: |
2021 |
Student Contribution Band: |
Band
4
|
Administered by: |
College of Business, Law & Governance |
In this marketing subject, students will draw on, apply and demonstrate marketing
knowledge and skills to solve applied societal problems. This subject will analyse
the process of formulating and implementing marketing strategies and programs that
bring about sustained behavioural change. The subject will analyse theories, analytical
tools and frameworks appropriate to marketing in the for-profit and not-for-profit
sectors. Students will have the opportunity to enhance, demonstrate and document 'work-ready'
skills appropriate to a career path in marketing, business consultancy, services,
not-for-profit, health, environmental and social marketing.
Learning Outcomes
- research and analyse marketing data to recommend social marketing strategies and tactics
for a behavioural change campaign;
- describe a range of contemporary approaches to monitoring social marketing performance
/ success;
- analyse and evaluate an organisation's strategic plans and resources and advise market
opportunities and threats.
Subject Assessment
- Oral > Presentation 1 - (30%) - Group
- Written > Critical appraisal/review - (40%) - Individual
- Written > Proposal - (30%) - Group.
Prerequisites: |
24 CP OF SUBJECTS OR AS APPROVED BY THE SUBJECT COORDINATOR |
Availabilities
|
External,
Trimester 2
|
Census Date 24-Jun-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 0 hours
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Townsville,
Internal,
Trimester 2
|
Census Date 24-Jun-2021 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 26 hours lectures (didactic or interactive)
- 12 hours tutorials
- assessment and self-directed study
|
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.