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BX2084 - Sales, Services and Business Development

Credit points: 3
Year: 2020
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject develops understanding of the sales, services, and business development in business-to-business (B2B) and business-to-customer (B2C) contexts. Theoretical understanding of sales, services, and business development is used to select appropriate strategies. This platform is used to build soft skills with practical experience in closing deals with businesses and customers to generate revenue. This subject content is commonly required for graduate marketing positions. This subject is open to all enrolments and does not require any prerequisites. A 'Prep Pack' is available for any students interested in this subject, who are not enrolled in the marketing major or a marketing minor. This subject is supported by industry with opportunities for involvement with relevant professional organisations and functions.

Learning Outcomes

  • apply interpersonal skills and knowledge to close deals with customers in a variety of business contexts;
  • describe and analyse how marketing research contributes to effective sales, services, and business development activities and revenue development;
  • discuss and apply technical skills for effective sales, services, and business development.

Subject Assessment

  • professional practice role play - (30%)
  • individual/group-scenario based learning activity (work integrated practice) - (40%)
  • individual - concept map (academic) - (30%).

Availabilities

Townsville, Internal, Study Period 2
Census Date 27-Aug-2020
Coordinator: Dr Rachel Hay
Lecturers: Mrs Lucy Nyundo, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 26 hours lectures
  • 10 hours tutorials
  • assessment and self-directed study

External, Study Period 2
Census Date 27-Aug-2020
Coordinator: Dr Rachel Hay
Lecturers: Mrs Lucy Nyundo, <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 26 hours online lectures - External Workshop Sessions via Collaborate
  • 10 hours online collaboration sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

JCU Singapore, Internal, Study Period 52
Census Date 06-Aug-2020
Lecturer: <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 26 hours lectures
  • 10 hours tutorials
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 06-Aug-2020
Lecturer: <Person not found>.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 26 hours lectures
  • 10 hours tutorials
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.