Subject Search
Try new Subject Search!
We've released the new Subject Search, designed to be simpler and faster than the application below.
BX2084 - Sales, Services, Business Development and the Digital Frontier
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
This subject develops understanding of the sales, services, and business development in business-to-business (B2B) and business-to-customer (B2C) contexts. Theoretical understanding of sales, services, and business development is used to select appropriate strategies. This platform is used to build soft skills with practical experience in closing deals with businesses and customers to generate revenue. This subject content is commonly required for graduate marketing positions. This subject is open to all enrolments and does not require any prerequisites. A 'Prep Pack' is available for any students interested in this subject, who are not enrolled in the marketing major or a marketing minor. This subject is supported by industry with opportunities for involvement with relevant professional organisations and functions.
Learning Outcomes
- apply interpersonal skills and knowledge to close deals with customers in a variety of business contexts;
- describe and analyse how marketing research contributes to effective sales, services, and business development activities and revenue development;
- discuss and apply technical skills for effective sales, services, and business development.
Subject Assessment
- Written > Case study analysis - (40%) - Individual
- Written > Concept map - (30%) - Individual
- Performance/Practice/Product > Role play - (30%) - Individual.
| Prerequisites: | BU1108 OR BU2108 |
Availabilities |
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 06-Apr-2023 | |
| Coordinator: | Dr Malobi Mukherjee |
| Lecturer: | Mr Dennis Ng. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 03-Aug-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Townsville, Trimester 3, Internal | |
| Census Date 05-Oct-2023 | |
| Coord/Lect: | Mrs Natasha Buttler. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 3, External | |
| Census Date 05-Oct-2023 | |
| Coord/Lect: | Mrs Natasha Buttler. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Method of Delivery: | WWW - LearnJCU |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.