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BX2084 - Sales, Services, Business Development and the Digital Frontier
Credit points: |
3 |
Year: |
2023 |
Student Contribution Band: |
Band
4 |
Administered by: |
College of Business, Law & Governance |
This subject develops understanding of the sales, services, and business development
in business-to-business (B2B) and business-to-customer (B2C) contexts. Theoretical
understanding of sales, services, and business development is used to select appropriate
strategies. This platform is used to build soft skills with practical experience in
closing deals with businesses and customers to generate revenue. This subject content
is commonly required for graduate marketing positions. This subject is open to all
enrolments and does not require any prerequisites. A 'Prep Pack' is available for
any students interested in this subject, who are not enrolled in the marketing major
or a marketing minor. This subject is supported by industry with opportunities for
involvement with relevant professional organisations and functions.
Learning Outcomes
- apply interpersonal skills and knowledge to close deals with customers in a variety
of business contexts;
- describe and analyse how marketing research contributes to effective sales, services,
and business development activities and revenue development;
- discuss and apply technical skills for effective sales, services, and business development.
Subject Assessment
- Written > Case study analysis - (40%) - Individual
- Written > Concept map - (30%) - Individual
- Performance/Practice/Product > Role play - (30%) - Individual.
Prerequisites: |
BU1108 OR BU2108 |
Availabilities
|
JCU Singapore,
Study Period 51,
Internal
|
Census Date 06-Apr-2023 |
Coordinator: |
Dr Malobi Mukherjee |
Lecturer:
|
Mr Dennis Ng. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
JCU Singapore,
Study Period 52,
Internal
|
Census Date 03-Aug-2023 |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive
of lectures, via LearnJCU
- 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive
of synthesising sessions, via LearnJCU
- assessment and self-directed study
|
|
|
Townsville,
Trimester 3,
Internal
|
Census Date 05-Oct-2023 |
Coord/Lect: |
Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 10 hours tutorials - Synthesising Sessions
- 20 hours workshops
- 10 hours online activity - Recordings, online activities & self-directed learning
- assessment and self-directed study
|
|
|
Trimester 3,
External
|
Census Date 05-Oct-2023 |
Coord/Lect: |
Mrs Natasha Buttler. |
Workload expectations: |
The student workload for this
3
credit point subject is approximately
130 hours.
- 30 hours online activity - Recordings, online activities & self-directed learning
- 10 hours online Tutorials - Online Collaborate sessions
- assessment and self-directed study
|
Method of Delivery: |
WWW - LearnJCU |
|
|
Note:
Minor variations might occur due to the continuous Subject quality improvement process,
and in case
of minor variation(s) in assessment details, the Subject Outline represents the latest
official information.