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BU1108 - Marketing Matters

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject introduces students to the pivotal role marketing plays in business. This subject provides students the opportunity to witness the marketing pillars in a real life, everyday scenario and how marketing impacts the overall profitability of a business. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning. Students will examine how external forces impact a business operation, evaluate how the business operates, identify target audience and recommend a digital marketing solution that will grow sales. No matter what role you have in business, it will encompass some form of marketing - this is why marketing matters.

Learning Outcomes

  • understand the fundamental marketing principles and how they relate to business;
  • conduct business analysis to identify business opportunities;
  • successfully deliver a persuasive presentation in the form of a marketing pitch;
  • work collaboratively as part of a team to deliver an outcome.

Subject Assessment

  • Written > Test/Quiz 1 - (15%) - Individual
  • Oral > Presentation 1 - (25%) - Group & Individual
  • Written > Project report - (30%) - Group
  • Written > Reflection/reflective task 1 - (30%) - Individual.

Special Assessment Requirements

Mandatory attendance requirements apply in this subject. A student who fails to attend at least 8 out of 10 workshops, must meet with the Associate Dean of Learning and Teaching and provide evidence as to why they should be permitted to submit the final assessment task.

Inadmissible
Subject
Combinations:
BU1008 BU1808 BU1908 BU2108 BU2208 MG1702 MG2702

Availabilities

Cairns, Trimester 2, Internal
Census Date 22-Jun-2023
Coordinator: Mrs Natasha Buttler
Lecturer: Mr Christian Ware.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours seminars
  • 10 hours online activity - Recordings, online activities and self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 1, Internal
Census Date 09-Mar-2023
Coordinator: Mrs Natasha Buttler
Lecturer: Mr Max Boudan.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 2, Internal
Census Date 22-Jun-2023
Coordinator: Mrs Natasha Buttler
Lecturer: Mr Rob Kelly.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Brisbane, Trimester 3, Internal
Census Date 05-Oct-2023
Coordinator: Mrs Natasha Buttler
Lecturer: Mr Max Boudan.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising sessions
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 06-Apr-2023
Coordinator: Dr Malobi Mukherjee
Lecturer: Ms Karen Sim.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 03-Aug-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Townsville, Trimester 2, Internal
Census Date 22-Jun-2023
Coordinator: Mrs Natasha Buttler
Lecturers: Miss Rachel Saunders, Mrs Natasha Buttler.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours seminars
  • 10 hours online activity - Recordings, online activities and self-directed learning
  • assessment and self-directed study

Trimester 2, External
Census Date 22-Jun-2023
Coordinator: Mrs Natasha Buttler
Lecturers: Miss Rachel Saunders, Mrs Natasha Buttler.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Trimester 1, External
Census Date 09-Mar-2023
Coordinator: Mrs Natasha Buttler
Lecturers: Miss Rachel Saunders, Mrs Natasha Buttler.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online Collaborate sessions
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.