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TO5106 - Quality Customer Service
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
Quality Customer Service is crucial for a healthy hospitality and tourism business. In this subject students will analyse, and evaluate customer experiences to propose and implement focused service excellence strategies for businesses operating across the hospitality and tourism sectors. Students will liaise with Industry clients to conduct an applied research project focused on enhancing customer interactions and providing service excellence options to enhance business effectiveness and customer management.
Learning Outcomes
- critically analyse customer service experiences in hospitality and tourism establishments;
- evaluate and synthesise service experience enhancement strategies in hospitality and tourism establishments aligned with theoretical underpinnings and practical application;
- research and design a customer service enhancement proposal for a business in the hospitality and tourism industry.
Subject Assessment
- Oral > Presentation 1 - (25%) - Individual
- Written > Project report - (50%) - Group
- Participation > Observation - (25%) - Individual.
Availabilities |
|
| JCU Brisbane, Trimester 1, Internal | |
| Census Date 09-Mar-2023 | |
| Coordinator: | Dr Denis Tolkach |
| Lecturer: | Mr Rob Kelly. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Coordinator: | Dr Denis Tolkach |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Brisbane, Trimester 3, Internal | |
| Census Date 05-Oct-2023 | |
| Coordinator: | Dr Denis Tolkach |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 51, Internal | |
| Census Date 06-Apr-2023 | |
| Coordinator: | Dr Chun Meng Tang |
| Lecturer: | Dr Nurhafihz Noor. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.