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TO5103 - Global Destinations and Competitiveness

Credit points: 3
Year: 2021
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

A core challenge for all tourism enterprises in the government, commercial, and non-government sectors is to maximise the positive contributions of tourism to destination communities in an increasingly dynamic global tourism sector. This subject focuses on the roles and responsibilities of destination management organisations within communities. In particular, this subject builds on and considers fundamental and advanced topics in destination marketing, policy and planning.

Learning Outcomes

  • critically analyse and evaluate approaches to destination management;
  • assess and consider tourism's contribution to destination community well-being;
  • develop a destination management plan.

Subject Assessment

  • Oral > Presentation 1 - (25%) - Individual
  • Written > Case report 1 - (35%) - Individual
  • Written > Client report 1 - (40%) - Group.

Availabilities

JCU Brisbane, Study Period 22, Internal
Census Date 24-Jun-2021
Coordinator: Dr Denis Tolkach
Lecturer: Ms Julija Ovnic.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Study Period 23, Internal
Census Date 07-Oct-2021
Coordinator: Dr Denis Tolkach
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Singapore, Study Period 51, Internal
Census Date 08-Apr-2021
Coordinator: Dr Zilmiyah Kamble
Lecturers: Dr K. Thirumaran, Ms Karen Sim.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.