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TO3153 - Revenue and Yield Management

Credit points: 3
Year: 2021
Student Contribution Band: Band 3
Administered by: College of Business, Law & Governance

This subject covers the principles of revenue management in order to maximise the profitability of tourism and hospitality operations. In this subject you will learn how to apply revenue management techniques, such as forecasting and pricing models, overbooking policies and use length-of-stay tools, as well as evaluate the revenue management performance of hotels through industry-specific metrics such as RevPAR, and GOPPAR. The nature of the tourism and hospitality industries will also be discussed, including the requirements to consider a perishable inventory, fixed capacity, and a fluctuating demand and dynamic approach to pricing and capacity allocation across a range of transparent distribution channels.

Learning Outcomes

  • describe and apply the principles of revenue and yield management to a range of tourism contexts;
  • analyse and formulate solutions to address hospitality challenges and maintain key performance indicators;
  • synthesize revenue information from multiple data sources for evidence based decision making.

Subject Assessment

  • Oral > Presentation 1 - (40%) -

Availabilities

Cairns, Internal, Trimester 2
Census Date 24-Jun-2021
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 23
Census Date 07-Oct-2021
Coordinator: Dr TY Thong
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Internal, Study Period 22
Census Date 24-Jun-2021
Coordinator: Dr TY Thong
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.