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TO3052 - Experience Design for Tourism Hospitality and Events

Credit points: 3
Year: 2023
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

This subject will review the rise of the experience economy and identify the core dimensions and concepts of visitor/guest experience design and management. It will introduce students to key experience design and management frameworks and principles for application to a range of experiences offered in Tourism, Hospitality and Events. Students will practice using these principles to design effective and sustainable experiences. There will also be a focus on building a repertoire of skills to use data to inform and evaluate change in experience design and management.

Learning Outcomes

  • design sustainable and effective tourism, hospitality and events experience based on core concepts and existing frameworks;
  • analyse research evaluating experience design across a range of industry sectors;
  • critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement and management.

Subject Assessment

  • Oral > Presentation 1 - (20%) - Individual
  • Written > Project plan - (50%) - Individual
  • Written > Research report - (30%) - Individual.

Availabilities

JCU Brisbane, Trimester 2, Internal
Census Date 22-Jun-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures
  • 10 hours tutorials - Synthesising session
  • 10 hours online activity - Recordings, online activities & self-directed learning
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 03-Aug-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

JCU Singapore, Study Period 53, Internal
Census Date 30-Nov-2023
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 20 hours lectures - may include recorded presentations, online activities & self-learning activities inclusive of lectures, via LearnJCU
  • 20 hours tutorials - may include recorded presentations, online activities & self-learning activities inclusive of synthesising sessions, via LearnJCU
  • assessment and self-directed study

Trimester 3, External
Census Date 05-Oct-2023
Coord/Lect: Professor Gianna Moscardo.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 30 hours online activity - Recordings, online activities and self-directed learning
  • 10 hours online Tutorials - Online collaborate sessions
  • assessment and self-directed study

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.