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TO3052 - Experience Design for Tourism Hospitality and Events
| Credit points: | 3 |
| Year: | 2023 |
| Student Contribution Band: | Band 4 |
| Administered by: | College of Business, Law & Governance |
This subject will review the rise of the experience economy and identify the core dimensions and concepts of visitor/guest experience design and management. It will introduce students to key experience design and management frameworks and principles for application to a range of experiences offered in Tourism, Hospitality and Events. Students will practice using these principles to design effective and sustainable experiences. There will also be a focus on building a repertoire of skills to use data to inform and evaluate change in experience design and management.
Learning Outcomes
- design sustainable and effective tourism, hospitality and events experience based on core concepts and existing frameworks;
- analyse research evaluating experience design across a range of industry sectors;
- critically review existing experiences in tourism, hospitality and events and identify strategies and recommendations for experience enhancement and management.
Subject Assessment
- Oral > Presentation 1 - (20%) - Individual
- Written > Project plan - (50%) - Individual
- Written > Research report - (30%) - Individual.
Availabilities |
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| JCU Brisbane, Trimester 2, Internal | |
| Census Date 22-Jun-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 52, Internal | |
| Census Date 03-Aug-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| JCU Singapore, Study Period 53, Internal | |
| Census Date 30-Nov-2023 | |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
|
| Trimester 3, External | |
| Census Date 05-Oct-2023 | |
| Coord/Lect: | Professor Gianna Moscardo. |
| Workload expectations: |
The student workload for this 3 credit point subject is approximately 130 hours.
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Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.