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TO2051 - Innovation for Tourism, Hospitality and Events Futures

Credit points: 3
Year: 2021
Student Contribution Band: Band 4
Administered by: College of Business, Law & Governance

Improving the performance of tourism, hospitality and events (THE) requires an understanding of these sectors as a system and the pressures on these systems. One critical pathway to this is through systems analysis and the ability to generate and use futures scenarios to improve business and government strategy in the THE sectors. This subject will examine the key features of THE systems and the current and predicted forces that will impact on them, specifically in the areas of changing technologies, changing market demand, changing political, social and cultural dimensions of tourism practice and environmental issues and limitations. The subject will also cover futures scenario building methods and demonstrate how future scenarios can be used to improve THE planning and management.

Learning Outcomes

  • compare and contrast the systems and pressures impacting on the tourism, hospitality and events (THE) industry;
  • use big data to describe impacts and assess trends for sustainable growth initiatives in the tourism, hospitality and events (THE) industry;
  • use futures scenario techniques to improve tourism, hospitality and event planning and management.

Subject Assessment

  • Written > Research report - (60%) - Individual
  • Written > Workbook - (40%) - Individual.

Availabilities

Cairns, Trimester 2, Internal
Census Date 24-Jun-2021
Coordinator: Professor Gianna Moscardo
Lecturer: Dr Denis Tolkach.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Brisbane, Study Period 22, Internal
Census Date 24-Jun-2021
Coordinator: Professor Gianna Moscardo
Lecturer: Ms Julija Ovnic.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

JCU Singapore, Study Period 52, Internal
Census Date 05-Aug-2021
Coordinator: Dr Zahra Pourabedin
Lecturer: Mr John Ng.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 50 hours lectures (didactic or interactive) - Combination of lectures and tutorials
  • assessment and self-directed study

Townsville, Trimester 2, Internal
Census Date 24-Jun-2021
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours workshops
  • assessment and self-directed study

Trimester 2, External
Census Date 24-Jun-2021
Coordinator: Professor Gianna Moscardo
Lecturers: Professor Gianna Moscardo, Assoc. Professor Laurie Murphy.
Workload expectations:

The student workload for this 3 credit point subject is approximately 130 hours.

  • 36 hours online workshops
  • assessment and self-directed study
Method of Delivery: WWW - LearnJCU

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.