PY5402 - Persuasion and Communication Skills

The goal of interpersonal communication is social influence. As such, effective communication skills are important for any individual seeking to influence others. Effective communicators are adept at interpreting verbal and nonverbal cues in others, and are skilful at using verbal and nonverbal behaviour to influence others. Understanding communication processes is a core focus in social psychology. This subject reviews key findings from social psychology in relation to communication theory and practice. Students will develop communication skills suitable across a range of audiences and settings.

Learning Outcomes

• Apply social psychology theory and practice to the field of communication;
• Present ideas and proposals effectively to a range of audiences;
• Demonstrate skills in resolving complex problems through negotiation, mediation, and conflict management.

Subject Assessment

• Oral > Presentation 1 - (30%) - Individual
• Written > Proposal - (40%) - Individual
• Oral > Presentation 2 - (30%) - Individual.

Special Assessment Requirements

Achieve a cumulative score of at least 50% after the application of any penalties, and attempt and submit all assessments.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.